Felicis founder Aydin Senkut on Larry Page's 10x rule

On The Peel podcast, Felicis founder Aydin Senkut recalls an early Google rule from Larry Page: when Page asked for something very hard, he told Senkut that 'everything you do has to be at least 10x. 10x faster. 10x cheaper. 10x better.' Senkut started Felicis 20 years ago with $4M of his own money after LPs turned him down; The Peel says the firm now manages about $4B and invests from a $900M tenth fund.