{
  "meta": {
    "title": "Just Founded",
    "tagline": "Dealroom's pick of the most exciting newly founded startups.",
    "cadence": "every other day",
    "edition": "23 August 2026",
    "updated": "2026-08-23",
    "source": "Dealroom next-gen API + Claude editorial generation",
    "sample": false,
    "defaultFilter": "pre-funding",
    "counts": {
      "pre-funding": 12,
      "funded": 2
    },
    "recentEditions": [
      [
        "veeda-ai",
        "dulo",
        "anibiz",
        "serenityforesight",
        "coera-robotics",
        "kint-ug",
        "neaurabuild",
        "capitalcurve-advisory",
        "operafi",
        "arcverex",
        "sitbaro-com",
        "nexus-insight-studio",
        "revcross",
        "nicoseo"
      ],
      [
        "energy",
        "holocrop",
        "quotrend",
        "rootrisk",
        "fangtooth-analytics",
        "hirebench-app",
        "doqura",
        "views",
        "f-findpaymentpartner-com",
        "fixzo-technologies-canada-inc",
        "triage-ops",
        "comquest",
        "gandr",
        "oknowl-labs"
      ]
    ],
    "note": "Auto-generated every other day from the Dealroom next-gen API (api-next.beta.dealroom.co): newly founded companies classified by funding status (pre-funding vs funded), with named founders, a website visual, logo and founder profiles, and story + social copy written by Claude strictly from API facts.",
    "agent": {
      "feedUrl": "https://dealroom.co/data/just-founded.json",
      "pageUrl": "https://dealroom.co/just-founded/",
      "forAgents": "Each item carries a ready-to-post `social.post` plus a one-line `social.hook`, a required `founders[]`, a `screenshot` (website visual), a `logo` and `founders[].photo` when available. Filter on `fundingStatus` (pre-funding | funded). Pair with /api/create-chart for a branded visual and post via the social pipeline. See /for-agents."
    }
  },
  "startups": [
    {
      "name": "Stealth Startup",
      "slug": "stealth-startup",
      "id": "b21384eb-3412-42e0-a85b-5cf252d753ba",
      "website": "",
      "dealroomUrl": "https://app.dealroom.co/companies/stealth_startup_2422",
      "fundingStatus": "funded",
      "sector": [
        "Artificial Intelligence",
        "Health",
        "Enterprise Software"
      ],
      "heat": "high-profile",
      "founded": "2026",
      "foundedDate": "2026-08",
      "location": "Portola Valley, United States",
      "region": "USA",
      "stage": "",
      "raised": "$150M",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "",
      "tagline": "AI science startup aiming to gather scientific data to train models and accelerate scientific discovery",
      "story": {
        "building": "This stealth startup is building an AI science engine — gathering scientific data to train models designed to accelerate the pace of discovery across research and health. The tagline points squarely at the bottleneck: not compute, but the right data.",
        "whyNow": "Foundation models have raced ahead in language and code, but science remains data-starved and hard to automate. Betting that purpose-built scientific data — not more general-purpose scraping — is the missing ingredient is a timely, contrarian call.",
        "backstory": "Founded in 2026 and headquartered in Portola Valley, the company is led by Kevin Weil. Beyond that the details are still under wraps, and the team has kept its plans in stealth.",
        "whyThisTeam": "With founder Kevin Weil at the helm and a $150M funding base to work from, the company has the runway to pursue the long, capital-intensive work of building scientific datasets from the ground up."
      },
      "founders": [
        {
          "name": "Kevin Weil",
          "role": "",
          "prevBackground": "",
          "worked": [
            "OpenAI",
            "Planet Labs",
            "Meta"
          ],
          "studied": [
            "Stanford University"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/05/27/54fd0aada22d82dc326805e3db3d9c0c.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/kevin_weil"
        }
      ],
      "editorNote": "$150M into a stealth science-AI play is a big early vote of confidence — the thing to watch is whether they can actually source proprietary scientific data rivals can't.",
      "social": {
        "hook": "A stealth startup just raised $150M to fix AI's real science problem: the data.",
        "post": "A stealth startup just launched with $150M to tackle AI's real science problem — the data. 🔬\n\nMost foundation models have raced ahead on language and code. Science hasn't followed, and the reason isn't compute — it's the lack of good scientific data to train on.\n\nFounded in 2026 in Portola Valley and led by Kevin Weil, the company says it's gathering scientific data to train models and accelerate discovery across research and health. Details are still under wraps.\n\nThe contrarian bet: purpose-built scientific data beats more general-purpose scraping. It's slow, capital-intensive work — which is exactly why the $150M base matters.\n\nWhy it matters: if AI is going to move science, someone has to build the datasets first.\n\n#aiforscience #deeptech #juftfounded"
      }
    },
    {
      "name": "Smilestones ABA",
      "slug": "smilestones-aba",
      "id": "7192dd1f-1a7a-4840-bdaf-59c4308ddfc5",
      "website": "http://smilestonesaba.com",
      "dealroomUrl": "https://app.dealroom.co/companies/smilestones_aba",
      "fundingStatus": "pre-funding",
      "sector": [
        "Health"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Houston, United States",
      "region": "USA",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "https://image.thum.io/get/width/800/crop/420/noanimate/http://smilestonesaba.com",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/05/ffb219b92bf44b5a04a67c3612a888bc.png",
      "tagline": "Clinic-based ABA therapy for children in Houston.",
      "story": {
        "building": "Smilestones ABA is a Houston-based provider of clinic-based Applied Behavior Analysis therapy for children, teens and young adults aged 1 to 21. It builds individualised, evidence-based treatment plans delivered across its Houston centre plus in-home, in-school and in-daycare settings, spanning one-on-one and group therapy, early intervention and parent coaching.",
        "whyNow": "Demand for ABA and autism services keeps rising, but access is often gated by cost and complex insurance. Smilestones handles verification and authorisation up front and accepts most major plans — including Blue Cross Blue Shield, Aetna, Cigna and Texas Children's — to make coverage clearer before therapy starts.",
        "backstory": "The company launched in 2026, founded by Mark Schik and owned and operated by a Board Certified Behaviour Analyst — a clinical foundation the company says shapes its focus on quality and individualised care.",
        "whyThisTeam": "Being BCBA-owned means the person running the business is the person accountable for clinical standards, which is a meaningful signal in a fragmented ABA market. Beyond that founder detail, the wider team's pedigree isn't yet public."
      },
      "founders": [
        {
          "name": "Mark Schik",
          "role": "",
          "prevBackground": "",
          "worked": [
            "Complete Care"
          ],
          "studied": [
            "Excelsior College"
          ],
          "foundedPrev": [
            "Little Champs ABA"
          ],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/06/f31b0e2b3e737ab5dd66b3d280d693b0.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/mark_schik"
        }
      ],
      "editorNote": "A credible, clinician-led entrant in a crowded ABA space — the question is whether it can scale across settings without diluting the hands-on quality that's its selling point.",
      "social": {
        "hook": "A BCBA-owned ABA clinic that sorts your insurance before therapy even begins.",
        "post": "Access to ABA therapy too often stalls on one thing: not knowing what insurance will actually cover. 🧩\n\nSmilestones ABA, just founded in Houston, is taking that friction head-on. It's a clinic-based Applied Behaviour Analysis provider for children, teens and young adults aged 1 to 21 — delivering individualised, evidence-based plans across its centre plus in-home, in-school and in-daycare settings.\n\nOne-on-one and group therapy, early intervention, parent coaching. It accepts most major plans, including Blue Cross Blue Shield, Aetna, Cigna and Texas Children's, and manages verification and authorisation so families know costs before therapy begins.\n\nIt's BCBA-owned and pre-funding — early days, and clinician-led from the top.\n\nWhy it matters: in a fragmented ABA market, quality and clear coverage are the real differentiators.\n\n#aba #healthtech #childdevelopment"
      }
    },
    {
      "name": "nabu.science",
      "slug": "nabu-science",
      "id": "89363d0c-2ea7-409b-b145-5b556f21e4e9",
      "website": "http://nabu.science",
      "dealroomUrl": "https://app.dealroom.co/companies/nabu_science",
      "fundingStatus": "pre-funding",
      "sector": [
        "Education",
        "Enterprise Software"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Amsterdam, Netherlands",
      "region": "Europe",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/05/94851212b306eda902875219f051165c.png",
      "tagline": "AI transformation strategy and organizational readiness solutions.",
      "story": {
        "building": "nabu.science is an AI transformation consultancy that pairs hands-on technical training with leadership and change-management work, taking clients from an initial assessment through a custom roadmap to implementation. Its offering spans AI strategy and readiness, workforce upskilling via a train-the-trainer model, data strategy, and the build of custom AI solutions such as specialised agents.",
        "whyNow": "Plenty of organisations have bought AI tools but lack the leadership frameworks and workforce readiness to make them stick — nabu.science is betting the bottleneck is people, not technology.",
        "backstory": "The company says its methodology draws on research from Harvard and MIT, combining AI adoption with human capital development. It's Amsterdam-based, founded recently, and building rather than raising — it's currently pre-funding.",
        "whyThisTeam": "The founding team positions itself at the intersection of education, AI and leadership, and runs a research division, NABU Labs, that partners with institutions on continuous pilots to keep the methodology current."
      },
      "founders": [
        {
          "name": "Swapan Taneja",
          "role": "",
          "prevBackground": "",
          "worked": [
            "Philips",
            "Boston Consulting Group",
            "Johnson & Johnson"
          ],
          "studied": [
            "INSEAD Business School"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/06/02aa4f88b3361a5085f3c75bfc94e5b5.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/swapan_taneja"
        }
      ],
      "editorNote": "A crowded consulting space, so the thing to watch is whether the Harvard/MIT-derived method and the NABU Labs pilots translate into measurable client results rather than another readiness deck.",
      "social": {
        "hook": "Most AI projects don't fail on the tech — they fail on the people.",
        "post": "Most AI projects don't fail on the tech — they fail on the people. 🧭\n\nAmsterdam-based nabu.science is building an AI transformation consultancy that treats organisational readiness as the real bottleneck. Rather than dropping in tools and leaving, the company says it takes clients from assessment to custom roadmap to implementation — pairing hands-on AI training with leadership and change-management work.\n\nThe offering spans AI strategy, workforce upskilling via a train-the-trainer model, data strategy and custom AI agents, drawing on a methodology the firm says is rooted in Harvard and MIT research. A research arm, NABU Labs, runs continuous pilots with institutional partners.\n\nIt's early and pre-funding — but the bet that adoption is a human problem, not just a technical one, is a sharp one worth watching.\n\n#aitransformation #changemanagement #justfounded"
      }
    },
    {
      "name": "Loopal",
      "slug": "loopal",
      "id": "3aca77a8-8ab0-4ae9-80ab-1cc916160c42",
      "website": "https://loopal.eu",
      "dealroomUrl": "https://app.dealroom.co/companies/loopal",
      "fundingStatus": "pre-funding",
      "sector": [
        "Enterprise Software"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-08",
      "location": "Cluj-Napoca, Romania",
      "region": "Europe",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "https://image.thum.io/get/width/800/crop/420/noanimate/https://loopal.eu",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/20/9ab6850f3bd2dcd27d1b5b6bf1444116.png",
      "tagline": "Deterministic AI auditing for MedTech regulatory compliance.",
      "story": {
        "building": "Cluj-based Loopal is building a compliance intelligence platform that automates regulatory gap analysis and technical documentation audits for European medical device makers. Its neurosymbolic architecture pairs deep document parsing with deterministic regulatory rule layers to verify Annex II dossiers, GSPR requirements and traceability matrices — the company says with zero hallucinations and full auditability.",
        "whyNow": "Preparing a single technical file for EU MDR and IVDR can take 6–12 months and cost upwards of €50,000 in external QA/RA retainers, while generic generative AI is unusable for legally binding audits because it hallucinates. Loopal's deterministic approach targets that gap directly.",
        "backstory": "Founded in 2026 by Andrei Lupu, the company is tackling a problem where accuracy is non-negotiable — betting that rigid rule layers, not probabilistic models, are what regulated MedTech actually needs.",
        "whyThisTeam": "The founding team has chosen a deliberately narrow, high-stakes wedge — deterministic, auditable verification for medical device compliance — rather than another general-purpose AI wrapper, which suggests real conviction about the regulatory problem."
      },
      "founders": [
        {
          "name": "Andrei Lupu",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [],
          "foundedPrev": [],
          "photo": "",
          "dealroomUrl": "https://app.dealroom.co/people/f/andrei_21"
        }
      ],
      "editorNote": "Pre-funding and freshly founded, so the claims of 100% auditable, zero-hallucination output are the thing to watch — proof in real MDR filings will make or break this.",
      "social": {
        "hook": "Generic AI hallucinates. Medical device audits can't afford that.",
        "post": "Generic AI hallucinates. Legally binding MedTech audits can't afford that. 🔍\n\nEnter Loopal, a just-founded, pre-funding startup out of Cluj-Napoca taking aim at one of Europe's most painful compliance bottlenecks: EU MDR and IVDR technical files that can take 6–12 months and €50,000+ in external QA/RA retainers to prepare.\n\nInstead of another probabilistic AI wrapper, founder Andrei Lupu is betting on a neurosymbolic architecture — deep document parsing plus deterministic regulatory rule layers — to deliver what the company describes as 100% auditable, zero-hallucination verification of Annex II dossiers, GSPR requirements and traceability matrices in days, not months.\n\nWhy it matters: in regulated MedTech, accuracy isn't a nice-to-have. A deterministic approach could be exactly what makes AI usable here. One to watch as it builds. 🇷🇴\n\n#medtech #compliance #deeptech"
      }
    },
    {
      "name": "Nexontic GmbH",
      "slug": "nexontic-gmbh",
      "id": "3a9d0c5a-d419-44cd-affe-fd1c896f6d46",
      "website": "https://www.nexontic.de/",
      "dealroomUrl": "https://app.dealroom.co/companies/nexontic_gmbh",
      "fundingStatus": "funded",
      "sector": [
        "3D Technology",
        "Big Data",
        "Real Estate"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Cologne, Germany",
      "region": "Europe",
      "stage": "",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/14/13414b314d69f3d7b06932a15f92263b.png",
      "tagline": "Integrated Real Estate Management Software",
      "story": {
        "building": "Nexontic is building data-driven 3D facility management software for real estate operations, aimed at making maintenance and space management smarter, simpler and cheaper. The Cologne-based company pairs 3D visualisation with big-data analytics to handle the real complexity of running buildings without burying operators in it.",
        "whyNow": "Property owners and operators are under pressure to cut running costs and squeeze more from existing space, yet much of facility management still runs on spreadsheets and disconnected tools. A 3D, data-first layer over operations is a plausible answer to that gap.",
        "backstory": "Founded in 2026 out of Cologne, the company says it set out to make building operations easy enough that operators never feel the weight of the underlying complexity. Details on the founding team's background are not yet public.",
        "whyThisTeam": "The founding team is going after a category — real estate ops — where the winners tend to be those who make genuinely complex workflows feel simple, which is exactly the balance Nexontic says it is chasing."
      },
      "founders": [
        {
          "name": "Paul Christoph Minhoff",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [
            "University of Cambridge"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/15/c46b9bbe906de63229b4f488ce85212c.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/paul_christoph_minhoff"
        },
        {
          "name": "Paul Minhoff",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [],
          "foundedPrev": [],
          "photo": "",
          "dealroomUrl": "https://app.dealroom.co/people/f/paul_minhoff"
        }
      ],
      "editorNote": "A funded, freshly founded team in a crowded proptech field — the thing to watch is whether the 3D angle drives real operational savings or just prettier dashboards.",
      "social": {
        "hook": "Most buildings are still run on spreadsheets. Nexontic wants to run them in 3D.",
        "post": "Most commercial buildings are still managed on spreadsheets and a patchwork of disconnected tools. 🏢\n\nNexontic, freshly founded in Cologne and funded, is taking a different route: data-driven 3D facility management software for real estate operations. The pitch is a careful balance — powerful enough for real operational complexity, simple enough that operators never feel the weight of it, and intelligent enough to actually change how buildings are run day to day.\n\nWith owners under pressure to cut running costs and get more from existing space, a 3D, data-first layer over maintenance and space management is a credible bet. The open question is whether it drives measurable savings rather than nicer dashboards.\n\nWhy it matters: property ops is huge, unglamorous, and overdue a rethink. One to watch.\n\n#proptech #realestate #facilitymanagement"
      }
    },
    {
      "name": "TRY AIDR",
      "slug": "try-aidr",
      "id": "2a6f465e-3c65-4350-845d-64808463c99c",
      "website": "http://tryaidr.com",
      "dealroomUrl": "https://app.dealroom.co/companies/try_aidr",
      "fundingStatus": "pre-funding",
      "sector": [
        "Security"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Ahmedabad, India",
      "region": "Asia",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "https://image.thum.io/get/width/800/crop/420/noanimate/http://tryaidr.com",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/13/0b321bc611c2c3666000f0134affec58.png",
      "tagline": "Real-time data loss prevention for enterprise AI.",
      "story": {
        "building": "AIDR is building real-time data loss prevention for enterprise AI, intercepting and classifying data before it reaches tools like ChatGPT, Claude, Copilot and Gemini. Its endpoint agent and security platform inspect interactions, flag policy violations such as prompt injections, and automatically redact or mask sensitive information.",
        "whyNow": "Employees are pasting confidential data into generative AI tools faster than security teams can govern it, and the company says clipboard-level monitoring of that behaviour has been a genuine blind spot. As AI adoption outpaces controls, data leakage, compliance breaches and IP exposure become board-level problems.",
        "backstory": "The founding team says the idea emerged in Q3 2024 while working in enterprise security, after spotting employees using AI tools with no effective clipboard monitoring. A prototype with a custom local AI/ML model followed by the end of 2024.",
        "whyThisTeam": "Founder Pranav Patel and the team point to an enterprise security background as the origin of the problem they're solving. They've shipped concrete building blocks — a transparent HTTPS inspection layer, a rules-engine dashboard, and a tamper-evident cryptographic audit ledger."
      },
      "founders": [
        {
          "name": "Pranav Patel",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/14/2ffdc1960dc13225c6a939bf771a70ea.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/pranav_patel_5"
        }
      ],
      "editorNote": "Pre-funding out of Ahmedabad with a real product cadence — worth watching whether AIDR can turn shipped features into paying compliance-conscious enterprises.",
      "social": {
        "hook": "Your employees are pasting company secrets into ChatGPT. This team wants to catch it at the clipboard.",
        "post": "Your employees are pasting company secrets into ChatGPT — and most security teams can't see it happening. 🔍\n\nTRY AIDR, just founded and building out of Ahmedabad, is tackling data loss prevention for enterprise AI. Its platform intercepts and classifies data in real time before it reaches tools like ChatGPT, Claude, Copilot and Gemini, then redacts or masks anything sensitive.\n\nThe founding team says the idea came from enterprise security work in 2024, where they spotted a real gap: AI tools in daily use with no effective clipboard monitoring. Since then they've shipped an HTTPS inspection layer, a rules-engine dashboard and a tamper-evident audit ledger.\n\nStill pre-funding, but the problem is only getting bigger as AI adoption outruns governance. Why it matters: safe AI adoption shouldn't mean locking employees out.\n\n#aisecurity #dlp #enterpriseai"
      }
    },
    {
      "name": "MediaScalers",
      "slug": "mediascalers",
      "id": "464a172d-ac59-4ffb-9433-0de23d381220",
      "website": "http://mediascalers.com",
      "dealroomUrl": "https://app.dealroom.co/companies/mediascalers",
      "fundingStatus": "pre-funding",
      "sector": [
        "Marketing"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Taguig, Philippines",
      "region": "Asia",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "https://image.thum.io/get/width/800/crop/420/noanimate/http://mediascalers.com",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/05/a4cbb69e81d85407b9829bcb6b5df764.png",
      "tagline": "Hybrid affiliate network for performance-driven brands.",
      "story": {
        "building": "MediaScalers is a hybrid affiliate network that doubles as a hands-on growth team, supplying performance brands with vetted, compliance-focused traffic. It runs on Everflow with proprietary fraud-monitoring and compliance tooling, offering CPA, CPL and RevShare across search, social, video and native.",
        "whyNow": "Affiliate marketing has a trust problem — coupon leakage, brand bidding and arbitrage traffic erode advertiser confidence, especially in scrutinised verticals like nutra and supplements. MediaScalers is betting that controlled, compliant growth is what advertisers now want more than raw volume.",
        "backstory": "The company says it was built by performance marketers with decades of combined experience in affiliate marketing, positioning itself deliberately as an active growth partner rather than just another network.",
        "whyThisTeam": "Founded by Andrew Mayer and a team that describes itself as long-time affiliate operators, MediaScalers already claims a footprint of 50+ countries and millions in weekly affiliate payouts — suggesting the infrastructure isn't purely theoretical."
      },
      "founders": [
        {
          "name": "Andrew Mayer",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [
            "Florida Atlantic University"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/06/39e35579fb2309f22d077f1b298d004e.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/andrew_mayer"
        }
      ],
      "editorNote": "Founded in 2026 and pre-funding — the compliance-first pitch is sensible, but the test is whether 'controlled growth' can scale as fast as the coupon-and-arbitrage crowd it's turning away.",
      "social": {
        "hook": "Most affiliate networks chase volume. This one is turning away the coupon and arbitrage traffic on purpose.",
        "post": "Most affiliate networks will take any traffic that clicks. MediaScalers is betting the opposite. 🎯\n\nJust founded and pre-funding, the Taguig-based network positions itself as a hybrid: part affiliate network, part hands-on growth team. The pitch is controlled, compliance-focused traffic for brands in nutra, health, supplements and DTC e-commerce — sectors where brand safety actually matters.\n\nThey vet every affiliate and monitor brand bidding, traffic quality and compliance. For affiliates: weekly payouts, dedicated managers, CPA/CPL/RevShare, built on Everflow with proprietary fraud tooling. The company says it already operates in 50+ countries with millions in weekly payouts.\n\nWhy it matters: affiliate marketing's credibility gap is real. A network that says no to arbitrage traffic is a contrarian bet worth watching.\n\n#affiliatemarketing #performancemarketing #justfounded"
      }
    },
    {
      "name": "LuxAvenor",
      "slug": "luxavenor",
      "id": "aef3d036-0501-4010-b2b0-a38695d7a765",
      "website": "http://luxavenor.com",
      "dealroomUrl": "https://app.dealroom.co/companies/luxavenor",
      "fundingStatus": "pre-funding",
      "sector": [
        "Artificial Intelligence",
        "Health"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Luxembourg",
      "region": "Europe",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/05/932e043b807bd9735c0e455af8c7bc6b.png",
      "tagline": "AI-powered care intelligence platform for elderly homes.",
      "story": {
        "building": "LuxAvenor is building a Care Intelligence Platform for elderly care homes, pairing an AI dashboard that gives administrators real-time visibility of every room, resident and staff member with camera-free, non-intrusive sensors that track presence, movement, breathing and heart rate. When a fall or a change in routine occurs, the system pushes a contextual alert to the nearest available nurse and auto-drafts shift handovers, incident logs and compliance reports.",
        "whyNow": "Care homes are drowning in paperwork and staffing pressure while regulators demand audit-ready records, and privacy-preserving sensing now makes it possible to monitor wellbeing without cameras. LuxAvenor is betting that dignity-first monitoring is the only version of this that care homes will actually adopt.",
        "backstory": "Founded in 2026 in Luxembourg by Adonis Fetahu and Frank Oliver Konga, the company is tackling the administrative burden that pulls nurses away from residents. The founding team frames the platform around a simple premise: less time on documentation, faster response when it matters.",
        "whyThisTeam": "The founding team has designed the platform around the day-to-day realities of both administrators and nurses, splitting the product into operational visibility for the back office and instant, context-rich alerts on the floor. With the care home as data controller and LuxAvenor as processor, they've thought carefully about the compliance posture from the outset."
      },
      "founders": [
        {
          "name": "Adonis Fetahu",
          "role": "",
          "prevBackground": "",
          "worked": [
            "CARTA Fund Services",
            "IQ-EQ",
            "Mountpark"
          ],
          "studied": [
            "Helsinki Metropolia University of Applied Sciences"
          ],
          "foundedPrev": [],
          "photo": "",
          "dealroomUrl": "https://app.dealroom.co/people/f/adonis_fetahu_1"
        },
        {
          "name": "Frank Oliver Konga",
          "role": "",
          "prevBackground": "",
          "worked": [
            "Apex Group"
          ],
          "studied": [
            "Rennes School of Business"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/06/8eba8112e0062077324ec976353b5d78.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/frank_oliver_konga"
        }
      ],
      "editorNote": "Pre-funding and just founded — the sensor-plus-AI thesis is credible, but the real test is whether conservative, cash-strapped care homes will buy and deploy it at scale.",
      "social": {
        "hook": "Camera-free sensors that watch for a resident's breathing — without ever watching them.",
        "post": "Most elderly care tech asks families to accept cameras in a loved one's bedroom. LuxAvenor is taking the opposite bet. 🩺\n\nJust founded in Luxembourg, the company is building a Care Intelligence Platform for care homes: camera-free sensors that monitor presence, movement, breathing and heart rate — no images, no video. When a fall or an unusual pattern appears, a context-rich alert goes to the nearest available nurse instantly.\n\nBehind the scenes, an AI dashboard gives administrators real-time visibility across every room and staff member, and auto-drafts shift handovers, incident logs and compliance reports.\n\nThe company is pre-funding and early, so this is a thesis to watch rather than a track record. But dignity-first monitoring that also cuts paperwork is a sharp wedge into a sector buried in both.\n\nWhy it matters: better care usually starts with less admin.\n\n#eldercare #healthai #carehomes"
      }
    },
    {
      "name": "Yuwab",
      "slug": "yuwab",
      "id": "3df8a761-60fe-497a-bcaa-78aea73edf04",
      "website": "http://yuwab.com",
      "dealroomUrl": "https://app.dealroom.co/companies/yuwab",
      "fundingStatus": "pre-funding",
      "sector": [
        "Education"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Dubai, United Arab Emirates",
      "region": "MENA",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/04/fe65d9f1232b3c94b30d09758cbf803b.png",
      "tagline": "Executive and organizational coaching platform for enterprises.",
      "story": {
        "building": "Dubai-based Yuwab is a coaching platform that connects executives, individuals and whole organisations with a network of certified coaches, wrapped in a dashboard for managing sessions. Its enterprise offer spans individual leadership coaching, team coaching and organisational work on culture and employee engagement, delivered through tiered packages from 'Starter' to 'Executive'.",
        "whyNow": "Leadership burnout and employee engagement have become board-level concerns, and enterprises are increasingly willing to pay for structured coaching rather than one-off workshops. Yuwab is betting the Middle East corporate market is ready to treat coaching as a managed, measurable service.",
        "backstory": "Founder and CEO Saeed Alghafri, a former CEO of Emirates Steel, built Yuwab out of his own experience with executive pressure and burnout, which led him to pursue certifications in wellbeing, resilience and emotional intelligence — and to qualify as a yoga instructor.",
        "whyThisTeam": "Alghafri brings over two decades in the UAE's manufacturing and oil & gas sectors, giving him a first-hand read on the pressures enterprise clients face; he has also founded Oloaa, a healthy snack company, signalling a broader commitment to wellbeing."
      },
      "founders": [
        {
          "name": "Saeed Alghafri",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [
            "University of Strathclyde"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/05/c9ff68ceea5c4da67fd0ce6d5281f9e9.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/saeed_alghafri"
        }
      ],
      "editorNote": "The founder-market fit is genuine, but as a pre-funding 2026 startup, the test is whether Yuwab can prove its four-stage methodology delivers measurable outcomes at enterprise scale — and stand out in a crowded coaching field.",
      "social": {
        "hook": "A former steel CEO burned out — then built a coaching platform for the people running companies.",
        "post": "A former CEO of Emirates Steel spent two decades in the UAE's heaviest industries — and then hit executive burnout. 🧭\n\nThat experience is now the foundation of Yuwab, the Dubai startup Saeed Alghafri is building to connect executives, teams and entire organisations with certified coaches through a single dashboard.\n\nThe offer spans individual leadership coaching, team coaching and organisational work on culture and engagement, packaged in tiers from 'Starter' to 'Executive' and run through a four-stage method: discovery, goal-setting, action, and accountability.\n\nYuwab is early and pre-funding, founded for 2026 — so the real question is whether it can prove measurable outcomes at enterprise scale. But the founder-market fit is hard to fake.\n\nWhy it matters: the Middle East is starting to treat coaching as managed infrastructure, not a perk.\n\n#executivecoaching #leadership #uaestartups"
      }
    },
    {
      "name": "Eat The City Pty Ltd",
      "slug": "eat-the-city-pty-ltd",
      "id": "844c3b2a-bf0e-4df3-b8fa-ea91a4b312bd",
      "website": "http://eatthecity.au",
      "dealroomUrl": "https://app.dealroom.co/companies/eat_the_city_pty_ltd",
      "fundingStatus": "pre-funding",
      "sector": [
        "Food"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "",
      "region": "",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "https://image.thum.io/get/width/800/crop/420/noanimate/http://eatthecity.au",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/07/27/154fa3419ae96db438698367031bba00.png",
      "tagline": "Restaurant discovery platform replacing five-star ratings.",
      "story": {
        "building": "Eat The City is an Australian restaurant discovery platform that ditches the blunt five-star rating in favour of detailed qualitative metrics — food quality, service speed and atmosphere. For restaurants, the same feedback becomes a business intelligence layer, turning customer sentiment into analytics on performance, competitive positioning and operations.",
        "whyNow": "Diners have grown sceptical of gamed and inconsistent star ratings, and restaurants are hungry for signal beyond an average score. A platform built on structured, qualitative feedback speaks to both frustrations at once.",
        "backstory": "The company says it was born from a shared frustration with unreliable reviews and the restrictive nature of traditional five-star systems.",
        "whyThisTeam": "The founding team is building for a problem they say they felt personally, pairing a consumer discovery product with a data tool for restaurants under one roof."
      },
      "founders": [
        {
          "name": "Tai Nguyen",
          "role": "",
          "prevBackground": "",
          "worked": [
            "devFU"
          ],
          "studied": [
            "University of Newcastle, Australia"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/07/28/0bcb1568b999d75bad359b0bf017a2f6.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/tai_nguyen_6"
        }
      ],
      "editorNote": "Founded for 2026 and pre-funding — the concept is sharp, but the real test is whether Eat The City can seed enough authentic reviews to make its qualitative metrics trustworthy at scale.",
      "social": {
        "hook": "Five-star ratings tell you nothing. This Australian startup is betting diners already know that.",
        "post": "Five-star ratings flatten every restaurant into a single, gameable number — and most of us have stopped trusting them. 🍽️\n\nEat The City, an early-stage Australian startup, is building a discovery platform that swaps the star for detailed qualitative metrics: food quality, service speed, atmosphere. The company says it was born from a shared frustration with unreliable reviews and restrictive rating systems.\n\nThe clever part is the second audience. The same feedback that helps diners choose becomes a business intelligence tool for restaurants — sentiment, competitive positioning and operational insight from real customer data.\n\nIt's pre-funding and founded for 2026, so this is a bet on execution over traction. The question worth watching: can they seed enough honest reviews to make the qualitative approach hold up?\n\nWhy it matters: dining discovery is overdue for better signal.\n\n#foodtech #startups #restaurants"
      }
    },
    {
      "name": "VeraCorpus Holdings Pte. Ltd.",
      "slug": "veracorpus-holdings-pte-ltd",
      "id": "1085cbf5-97c4-43a9-b7ea-ad385a82ccb4",
      "website": "http://veracorpus.com",
      "dealroomUrl": "https://app.dealroom.co/companies/veracorpus_holdings_pte_ltd",
      "fundingStatus": "pre-funding",
      "sector": [
        "Media"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "Singapore, Singapore",
      "region": "Asia",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/05/05a8d122921ccde674b951cbbfd5ca95.png",
      "tagline": "Fine art attribution, provenance, and pricing database.",
      "story": {
        "building": "VeraCorpus is building a structured digital archive for fine art that consolidates centuries of scattered scholarship—catalogues raisonnés, exhibition histories, auction ledgers and primary records—into one queryable database. Against that record, any art object can be tested for attribution, provenance and price.",
        "whyNow": "The art market still runs on lost paper trails, contested attributions and opaque pricing, and buyers increasingly want data-backed due diligence rather than gut feel. VeraCorpus is betting that computational methods can finally make centuries of fragmented scholarship searchable and testable.",
        "backstory": "Registered in Singapore in 2026 by founders Lau Wei and Poh Jia Rong, the company frames itself as a research laboratory rather than a straight software play. It has identified what it calls a critical expertise gap between art history and computer science, and is trying to close it.",
        "whyThisTeam": "The founding team is pairing traditional art historical scholarship with advanced computational analysis, and is deliberately cultivating cross-disciplinary talent through project-based placements for graduate students and early-career academics from both the humanities and technical sciences."
      },
      "founders": [
        {
          "name": "Lau Wei",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [
            "Nanyang Polytechnic"
          ],
          "foundedPrev": [],
          "photo": "",
          "dealroomUrl": "https://app.dealroom.co/people/f/lau_wei"
        },
        {
          "name": "Poh Jia Rong",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [
            "National University of Singapore"
          ],
          "foundedPrev": [],
          "photo": "",
          "dealroomUrl": "https://app.dealroom.co/people/f/poh_jia_rong"
        }
      ],
      "editorNote": "A genuinely hard, credible problem—but VeraCorpus is pre-funding and early, so the thing to watch is whether it can turn dense archival work into a commercial platform buyers will pay for.",
      "social": {
        "hook": "The art market runs on lost paper trails. One Singapore startup wants to fix that with a single, testable database.",
        "post": "The fine art market still runs on lost provenance, contested attributions and pricing nobody can see. 🎨\n\nVeraCorpus, registered in Singapore in 2026 by Lau Wei and Poh Jia Rong, is building a structured digital archive that consolidates centuries of scattered scholarship—catalogues raisonnés, exhibition histories, auction ledgers and primary records—into one queryable database. Against that record, any object can be tested for attribution, provenance and price.\n\nWhat's interesting: the company describes itself as a research laboratory, not a straight software play, pairing art historical scholarship with computational analysis. It's also running project-based placements to close the expertise gap between art history and computer science.\n\nIt's early and pre-funding, so execution is everything. But treating art due diligence as a data problem is a bet worth watching.\n\n#arttech #provenance #justfounded"
      }
    },
    {
      "name": "Wenth Ventures",
      "slug": "wenth-ventures",
      "id": "623b6de7-4735-43f7-bb3a-c1b429b21501",
      "website": "http://wenthventures.com",
      "dealroomUrl": "https://app.dealroom.co/companies/wenth_ventures",
      "fundingStatus": "pre-funding",
      "sector": [
        "Event Tech"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "",
      "region": "",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/07/25/b03fa7e867cd5fd8e2fb441465c46c9b.png",
      "tagline": "Strategic holding company managing a multi-industry portfolio.",
      "story": {
        "building": "Wenth Ventures is a multi-industry holding company running four distinct subsidiaries: Tanh Events (corporate and government event management), Luxe Collective (a curated multi-brand luxury clothing retailer stocking labels like Gucci and Valentino), Counting Earth (carbon footprint reduction and clean energy solutions) and The Monkey Foods (outdoor and corporate catering). The idea is to let each business grow independently while sharing the group's network, insights and collective strength.",
        "whyNow": "The company is being built for 2026, with sustainability now a boardroom concern rather than a nice-to-have — Counting Earth sits directly in that demand. Bundling events, retail, catering and clean energy under one roof is a bet that shared infrastructure can outpace standalone operators.",
        "backstory": "Wenth Ventures is founded by Joe Wenthur, MBA, who is assembling the portfolio around a single strategic vision of an interconnected business ecosystem. Beyond the MBA, the founder's specific operating background isn't detailed, so the early proof will be in how the subsidiaries perform.",
        "whyThisTeam": "The founding team is deliberately spreading across events, luxury retail, sustainability and food service — an ambitious spread that will test focus. With an MBA at the helm and a stated ecosystem playbook, the group is positioning around strategic management rather than a single product."
      },
      "founders": [
        {
          "name": "Joe Wenthur, MBA",
          "role": "",
          "prevBackground": "",
          "worked": [
            "UKG"
          ],
          "studied": [
            "Chapman University"
          ],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/07/26/3e2b4d6203ebc375001144e5ffa385f4.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/joe_wenthur_mba"
        }
      ],
      "editorNote": "A four-sector holding company at pre-funding is a bold structure — watch whether the subsidiaries genuinely share strength or simply share a logo.",
      "social": {
        "hook": "One founder, four businesses, zero funding yet — and a plan to make them all pull for each other.",
        "post": "🌍 Most founders pick one lane. Wenth Ventures is building four.\n\nJust founded and pre-funding, the holding company is uniting a spread of businesses under one strategic vision: Tanh Events for corporate and government events, Luxe Collective retailing luxury labels like Gucci and Valentino, Counting Earth for carbon reduction and clean energy, and The Monkey Foods for corporate catering.\n\nThe thesis, per the company: let each subsidiary grow independently while sharing the group's network, insights and collective strength.\n\nIt's an ambitious structure, and at this stage the proof is entirely ahead of them — no raise has happened yet. But if the ecosystem logic holds, shared infrastructure across events, retail, food and sustainability could beat going it alone.\n\nWorth watching how focused four fronts can stay.\n\n#justfounded #holdingcompany #sustainability"
      }
    },
    {
      "name": "Sidewalk",
      "slug": "sidewalk",
      "id": "a21cb71d-0e13-4901-8042-fd0064da1d1b",
      "website": "http://sidewalkhldgs.com",
      "dealroomUrl": "https://app.dealroom.co/companies/sidewalk_2",
      "fundingStatus": "pre-funding",
      "sector": [
        "Artificial Intelligence",
        "Real Estate"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "",
      "region": "",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/07/25/4a10805ee34e260beb338997debd778a.png",
      "tagline": "AI-powered real estate copilot for NYC.",
      "story": {
        "building": "Sidewalk is building a chat-based real estate copilot for buyers, sellers and renters, starting with New York City. The company says its interface replaces standard search boxes and filters, pulling in real-time market data to give transparent answers on listings, buildings, pricing and neighbourhoods.",
        "whyNow": "Property search is still dominated by lead-generation portals that work for advertisers, not users. Sidewalk is betting that a conversational interface backed by live market data can strip out the noise and bias buyers have long put up with.",
        "backstory": "The company is being built by a founding team that says NYC is the country's most challenging real estate market — and therefore the right place to prove a copilot that behaves like an expert broker rather than an ad engine.",
        "whyThisTeam": "The founding team combines venture and data-problem experience in Atul Ajoy, a second-time founder, with deep operating credibility: Rob Morgenstern, CEO of Canvas Property Group, and Al Tylis, former CEO of $40bn real estate investment firm NSAM."
      },
      "founders": [
        {
          "name": "Atul Ajoy",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [
            "USC Marshall School of Business"
          ],
          "foundedPrev": [
            "Chromata"
          ],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/07/26/79be733eaeefb854c24e6555b2d28c57.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/atul_ajoy"
        }
      ],
      "editorNote": "Pre-funding and pre-launch, so the product is still to be seen — the question is whether a user-first model can win in a market wired for lead-gen economics.",
      "social": {
        "hook": "A real estate copilot that works for you, not the advertisers.",
        "post": "Property search still mostly serves advertisers, not the people actually trying to buy, sell or rent. 🏙️\n\nSidewalk wants to change that. The company is building a chat-based real estate copilot — starting in New York City, which it calls the country's toughest market — designed to replace search boxes and filters with plain answers on listings, pricing, buildings and neighbourhoods, powered by real-time market data.\n\nThe pitch: work like an expert broker, strip out the noise and bias, and answer to the user rather than the lead-gen model.\n\nThe founding team blends venture and data experience (second-time founder Atul Ajoy) with serious operating weight — Rob Morgenstern of Canvas Property Group and Al Tylis, former CEO of $40bn firm NSAM.\n\nStill pre-funding and pre-launch, but a user-first bet worth watching.\n\n#proptech #realestate #startups"
      }
    },
    {
      "name": "The Breakout school",
      "slug": "the-breakout-school",
      "id": "9182ca1a-786e-49af-9f91-ae88f680d5e5",
      "website": "http://thebreakoutschool.com",
      "dealroomUrl": "https://app.dealroom.co/companies/the_breakout_school",
      "fundingStatus": "pre-funding",
      "sector": [
        "Event Tech"
      ],
      "heat": "under-the-radar",
      "founded": "2026",
      "foundedDate": "2026-07",
      "location": "",
      "region": "",
      "stage": "Pre-funding",
      "raised": "",
      "leadInvestors": [],
      "screenshot": "https://image.thum.io/get/width/800/crop/420/noanimate/http://thebreakoutschool.com",
      "logo": "https://storage.googleapis.com/dealroom-images-production/2026/08/05/4ed0e3465c1948dc18dc53030dd2ee5e.png",
      "tagline": "Curated networking events for India's startup ecosystem.",
      "story": {
        "building": "The Breakout School runs curated, invite-only networking for India's startup ecosystem, with a flagship After Hours series that vets attendees so founders, operators and investors in the same room can actually be useful to one another. The offering sits on three pillars: high-signal networking, operator-led workshops, and structured investor access into angel networks and micro-VCs.",
        "whyNow": "India's founder scene is crowded with events but starved of signal, and seed-to-Series B founders increasingly want curated rooms over open-door mixers. The company is betting that thoughtful selection — not scale — is what makes networking pay off.",
        "backstory": "Founded in 2026 by Ayaan Shaikh, the company is built on a simple premise: most startup networking wastes everyone's time. Beyond the founder's name, the team's specific pedigree isn't disclosed, so the proof will be in who ends up in the room.",
        "whyThisTeam": "With a single named founder and no track record provided, the team's edge is a clear, opinionated thesis on curation rather than a stated CV. Delivering consistently invite-only quality across founders, operators and investors is the bar they've set themselves."
      },
      "founders": [
        {
          "name": "Ayaan Shaikh",
          "role": "",
          "prevBackground": "",
          "worked": [],
          "studied": [],
          "foundedPrev": [],
          "photo": "https://storage.googleapis.com/dealroom-images-production/2026/08/06/18313d0c212078b50dc96f31cd678a0f.png",
          "dealroomUrl": "https://app.dealroom.co/people/f/ayaan_shaikh_1"
        }
      ],
      "editorNote": "Curated-community plays live or die on the quality of the guest list and repeat attendance — watch whether After Hours can scale exclusivity without diluting it, and how it converts networking into real capital.",
      "social": {
        "hook": "Most startup networking is noise. This new India play is betting the whole business on the guest list.",
        "post": "Most startup networking events are a numbers game — big rooms, thin signal, forgettable conversations. 🎯\n\nThe Breakout School, founded in 2026 by Ayaan Shaikh, is taking the opposite bet: invite-only, tightly curated rooms for India's startup ecosystem. Its flagship After Hours series vets who's in the room so that founders (seed to Series B), operators in engineering and product, and investors — angels, micro-VCs, family offices — can actually create value for each other.\n\nThe model rests on three pillars: high-signal networking, operator-led workshops on practical frameworks, and structured pathways to capital via angel networks and micro-VCs.\n\nStill pre-funding and early, so the proof will be in the guest list. But in a crowded events market, curation over scale is a stance worth watching.\n\n#startups #networking #indiatech"
      }
    }
  ]
}
