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Wooga

Consumer Services · Berlin, Germany · Founded 2009

Hit casual games for mobile devices MoreLess

Wooga, based in Berlin, is a prominent developer in the mobile gaming industry. The company specializes in creating games that are rich in narrative and storytelling, aiming to engage players with thoughtful and compelling stories. Wooga's portfolio includes popular titles such as "June's Journey," "Switchcraft," "Tropicats," and "Jelly Splash," each offering unique gameplay experiences that combine puzzle-solving with immersive storylines.

Wooga primarily serves casual gamers who enjoy story-driven games. These are typically individuals looking for entertainment and mental engagement through their mobile devices. The company operates in the highly competitive mobile gaming market, which is characterized by rapid innovation and a diverse range of gaming preferences.

The business model of Wooga revolves around the free-to-play concept. This means that players can download and play the games for free, but the company generates revenue through in-app purchases and advertisements. In-app purchases allow players to buy virtual goods or enhancements that can improve their gaming experience, while advertisements provide a steady stream of income through partnerships with various ad networks.

Wooga's success is built on its ability to create captivating stories that keep players coming back. The company invests heavily in art, game design, marketing, production, product management, and technology to ensure that each game is of high quality and appeals to its target audience. Additionally, Wooga places a strong emphasis on user acquisition, employing various strategies to attract and retain players.

In summary, Wooga is a mobile game developer known for its story-driven casual games. It serves casual gamers and operates in the mobile gaming market. The company makes money through in-app purchases and advertisements, focusing on creating engaging and high-quality gaming experiences.

Keywords: mobile games, storytelling, casual gamers, free-to-play, in-app purchases, advertisements, puzzle-solving, user acquisition, Berlin, immersive experiences.

Valuation $100–500M
Revenue $100–500M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Wooga and the history behind them.

Talent graph

Wooga's talent

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Team profiled 98 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Wooga's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage

Global footprint

Where Wooga has talent and traffic

Workforce by country
15 countries with
team presence
🇩🇪 Germany92.3%
🇧🇷 Brazil1.2%
🇵🇱 Poland0.8%
🇸🇪 Sweden0.8%
🇬🇧 United Kingdom0.8%
Top 5 of 15 shown

Market sentiment

What the market is saying about Wooga

An AI-synthesized read of the highest-engagement posts about Wooga on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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