Weglot

Weglot SAS operates as a technology-driven firm providing a no-code, Software-as-a-Service (SaaS) solution for website translation and localization. The company was established in Paris, France, in 2016 by co-founders Augustin Prot (CEO) and Rémy Berda (CPO). The idea for Weglot originated from Berda's prior entrepreneurial experience, where he identified a market gap for a simple, efficient tool to manage website localization, a traditionally complex and time-consuming process. Prot, with a background in finance at Lazard, and Berda, an engineer with degrees from France and the US, combined their expertise to develop the platform.

The company's core business revolves around a subscription-based model that allows clients to make their websites multilingual. Revenue is generated through tiered monthly or annual plans, with pricing determined by the number of translated words and target languages. Weglot serves a broad client base, from small and medium-sized businesses and e-commerce stores to large enterprise clients, including prominent names like Microsoft, IBM, Spotify, and Steve Madden. The platform is designed to be technology-agnostic, integrating seamlessly with numerous Content Management Systems (CMS) and e-commerce platforms such as WordPress, Shopify, Webflow, and Squarespace.

Weglot's service provides an initial layer of automated translation using leading AI and machine learning engines like DeepL and Google Translate, which can then be manually edited. The platform offers a comprehensive dashboard where users can manage translations, invite collaborators, and even order professional human translation services. Key features include automatic content detection, which ensures any new text is instantly translated, and a visual editor that allows for in-context edits directly on a live preview of the website. To enhance global reach, the solution is optimized for multilingual SEO, automatically creating language-specific subdomains or subdirectories and implementing necessary hreflang tags to ensure translated pages are properly indexed by search engines.

Significant milestones for the company include a seed funding round of €450,000 in 2017, led by SIDE Capital, which propelled its initial growth. By 2021, Weglot had achieved an annual recurring revenue (ARR) of €10 million. This was followed by a substantial €45 million growth investment from Partech in 2022, aimed at fueling further product development and international expansion.

Keywords: website translation, localization SaaS, no-code platform, multilingual SEO, automatic translation, machine translation, CMS integration, WordPress translation, Shopify translation, e-commerce localization, Augustin Prot, Rémy Berda, Partech, content management, global websites, subscription model, language services, website internationalization, hreflang tags, visual editor