WeddingWire

WeddingWire is an online wedding planning marketplace that connects engaged couples with local wedding vendors and venues across the United States. Couples search a catalog of reviewed vendors, including photographers, caterers, florists, DJs and venues, compare ratings and reviews, and contact vendors directly for pricing, availability and bookings. The platform also provides free planning tools — wedding checklists, budget trackers, guest list managers, seating charts and customizable wedding websites with RSVP management — available on the web and through a mobile app.

Vendors use the platform to reach couples during the planning process, paying for advertising and enhanced visibility through WeddingPro, a marketplace and community program launched together with The Knot in 2019. Revenue comes primarily from vendor advertising and subscription listings, while planning tools and wedding websites remain free for couples. Active community forums and user-generated reviews support trust and engagement across the marketplace.

Keywords: wedding planning, online marketplace, wedding vendors, wedding venues, vendor reviews, wedding websites, wedding checklists, WeddingPro, event marketplace, mobile app