VividQ

VividQ is a deep technology company founded in 2017 that specializes in computer-generated holography for next-generation visual experiences. The company originated from a technical breakthrough at the University of Cambridge Photonics Lab in 2016. It was co-founded by a team that includes Darran Milne (CEO), Tom Durrant, Aleksandra M Pedraszewska, Roman Pechhacker, and Sj Senanayake. The founding team combines expertise in mathematics, theoretical physics, computer science, and engineering from institutions like the University of Cambridge and Oxford.

The company's core business is providing the underlying technology—both software and intellectual property (IP)—that enables original equipment manufacturers (OEMs) to integrate true 3D holographic displays into their products. VividQ's proprietary algorithms address the significant computational power typically required for real-time hologram generation, making the technology viable for mass-market consumer electronics. The technology suite includes software development kits (SDKs), hardware development kits, and IP for holographic display systems. This allows for the projection of genuine 3D images with natural depth cues, which can be viewed without special glasses and helps to avoid the nausea sometimes associated with traditional stereoscopic 3D.

VividQ serves clients across several verticals, primarily targeting manufacturers in the augmented reality (AR) and virtual reality (VR) sectors, automotive for head-up displays (HUDs), and consumer electronics for gaming and entertainment. The business model is centered on licensing its software and IP to these global technology companies. VividQ has established a partner ecosystem that includes chip designers, optical component manufacturers, and system integrators like JVCKenwood, Himax Technologies, and Compound Photonics to create complete solutions for the market. The company secured an additional $7.5 million in a Series A funding round in August 2024, bringing its total funding to over $30 million. This capital is intended to accelerate product development and support expansion into the US market.

Keywords: computer-generated holography, holographic display, 3D visualization, augmented reality, virtual reality, deep tech, display technology, head-up displays, spatial computing, software IP, optical engineering, display software, AR glasses, VR headsets, automotive technology, immersive experiences, LCoS displays, real-time rendering, light field, photonics