VigLink

Sovrn Commerce, formerly known as VigLink, operates in the affiliate marketing and advertising industry. The company specializes in helping publishers monetize their content by transforming product mentions into monetized hyperlinks. This is achieved through an automated system that identifies commercial products within content and links them to destinations determined in real-time through advertiser bid auctions.

Sovrn Commerce serves a wide range of clients, primarily content creators and publishers who wish to generate revenue from their content. The company operates in the digital advertising market, focusing on performance-based marketing where advertisers pay only when a specific action is completed, such as a sale or a click.

The business model revolves around creating competition among advertisers for the traffic generated by publishers, thereby maximizing the revenue potential for content creators. Sovrn Commerce makes money by taking a commission from the revenue generated through these affiliate links.

The company boasts a network of more than 2 million publishers and offers a suite of monetization tools designed to automate the process, allowing publishers to focus on creating content rather than managing tracking documents or monitoring commission changes.

Sovrn Commerce's key features include automation, real-time bid auctions, and a robust publisher network, all aimed at unlocking more revenue for content creators.

Keywords: affiliate marketing, content monetization, automated links, real-time auctions, publisher network, digital advertising, performance marketing, revenue generation, content creators, monetization tools.