Vessel

Vessel operates in the health and wellness sector, providing an at-home wellness tracking system. The company was co-founded by CEO Jon Carder, a serial entrepreneur who has launched several multi-million-dollar online businesses, including ClientShop.com, MojoPages.com, Mogl.com, and Empyr.com. Carder's motivation for Vessel stemmed from his personal health challenges in his mid-30s, including low energy, poor sleep, and brain fog. After expensive and time-consuming lab tests revealed nutrient deficiencies, he realized the need for a more accessible and cost-effective solution for people to monitor their health from home.

The company launched in November 2020, offering a subscription-based service to consumers. The business model revolves around daily, weekly, and monthly membership packages. For instance, weekly testing is available for as low as $35 per month. The core product is a wellness test card that users urinate on. Within minutes, the card provides readings on over a dozen biomarkers, including various vitamins (B7, B9, C), hydration, cortisol, magnesium, ketones, and pH levels. Users then scan the card with the Vessel mobile app to receive their biomarker ratings, categorized as "low," "good," or "high."

Based on these results, the app provides personalized recommendations for nutrition, supplements, and lifestyle adjustments to help users improve their health metrics. The platform is backed by numerous scientific and clinical studies to ensure the reliability of its recommendations. The company has also indicated plans to offer customized supplements and grocery delivery based on test results. In January 2021, Vessel announced it had raised a total of $14.5 million in seed funding, with Monogram Capital Partners leading the most recent round. This funding was intended to expand operations and business reach. Notably, the company's website indicates a relaunch is planned for 2025 in partnership with Phiggle.

Keywords: at-home wellness tracker, urine testing, biomarker analysis, personalized nutrition, health monitoring, subscription wellness, Jon Carder, mobile health app, nutrient deficiency testing, cortisol level testing, vitamin tracking, hydration monitoring, preventative health, direct-to-consumer health, wellness technology, personalized health insights, digital health, home diagnostics, diet recommendations, lifestyle optimization