Trustmi

Trustmi, established in 2021 by co-founders Shai Gabay and Eli Ben nun, operates in the financial technology sector with a focus on preventing B2B payment fraud. The company is headquartered in Tel Aviv, Israel, with a presence in New York City.

Shai Gabay, the CEO, brings extensive experience from the cybersecurity industry, having held leadership roles at companies like Opora, Cynet, and Cyberbit. This background in cyber defense and product strategy has shaped Trustmi's approach to securing financial transactions.

The company operates on a software-as-a-service (SaaS) business model, providing a platform designed for finance departments to secure their payment processes. The platform addresses the increasing threat of social engineering and other sophisticated fraud tactics in the B2B space. By integrating directly with a client's financial workflows, Trustmi offers continuous monitoring and protection. Its core technology leverages behavioral AI and machine learning to analyze payment data, detect anomalies, and flag potentially fraudulent activities before funds are transferred. This system is designed to mitigate financial losses and enhance operational security for businesses.

Keywords: B2B payments, fraud prevention, payment security, behavioral AI, SaaS, cybersecurity, financial technology, machine learning, transaction monitoring, risk mitigation