TiVo

TiVo is an entertainment technology platform operated as a wholly owned subsidiary of Xperi Inc. (NYSE: XPER). Originally founded in 1997 as a pioneer of the digital video recorder, TiVo has undergone a fundamental transformation into a software licensing and media platform business, exiting DVR hardware manufacturing entirely in October 2025.Today, TiVo's portfolio centres on three main product lines. TiVo OS is a smart TV operating system licensed to television OEM partners — including Sharp, Thomson, Panasonic, and others — enabling manufacturers to deploy a fully integrated, content-discovery-first interface without relying on big-tech platforms. By Q3 2025, TiVo OS had been adopted by ten TV OEM partners globally. TiVo One is a cross-screen connected TV (CTV) advertising platform that monetises the TiVo OS and IPTV footprint through targeted ad inventory; by Q3 2025, it had reached 4.8 million monthly active users with an average revenue per user of $8.75. The third major product line is DTS AutoStage, an in-vehicle infotainment platform that brings TiVo's content discovery and audio technology into connected car dashboards, with a footprint exceeding 13 million vehicles as of late 2025.TiVo also operates a Pay TV and IPTV business, providing content discovery software, electronic programme guides (EPGs), metadata, and personalized recommendation engines to cable and IPTV operators worldwide. Its video metadata library and audience data capabilities are increasingly leveraged for advertising targeting and analytics partnerships — including a 2025 integration with Comscore for cross-platform audience measurement.The company serves a B2B customer base: TV manufacturers, pay-TV and IPTV operators, automotive OEMs, streaming services, and advertisers. Its business model combines OS licensing fees, per-unit royalties, and advertising revenue. TiVo competes with Roku, Google TV, and Amazon Fire OS in the smart TV platform market while positioning itself as an independent, brand-neutral alternative.Keywords: smart TV OS, connected TV, CTV advertising, IPTV, content discovery, EPG, TiVo One, TiVo OS, DTS AutoStage, connected car, streaming, media platform, OEM licensing, programmatic advertising, audience data