Syndero

Iconic Labs, which was formerly known as Syndero, operated as a developer of a portfolio of brands centered around a subscription-based direct sales model. Founded in 2005 by three individuals in California, the company initially focused on language-learning software. Seeing greater potential in direct-to-consumer skincare, they pivoted their strategy, which led to significant growth.

The company's primary business was in the health and beauty sector, offering products in skincare, anti-aging, and hair care. They developed proprietary formulas by collaborating with formulators and chemists and then outsourced production to contract manufacturers. Their business model revolved around marketing directly to consumers through online advertisements and TV infomercials, managing the customer relationship and leveraging the growth of e-commerce. By 2008, this strategy had propelled the company's revenue to $42.5 million and earned it a spot on Inc.'s 500 fastest-growing companies list in 2009. Some of its product lines included Dermitage, OOKISA, Beverly Hills Beauty, and Kumaara.

After its initial success, the company, under the name Iconic Labs PLC, became a publicly-traded entity based in London and shifted its focus. It transitioned into a media and technology business aiming to acquire and grow technology-driven companies in online media, AI, and big data. However, the company has since ceased its original business operations. More recently, Iconic Labs PLC has pivoted again, functioning as a shell company listed on the London Stock Exchange, actively seeking new acquisition targets, particularly in the online fashion retail sector.

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