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Sina

Consumer Services · Huangpu, China · Founded 1998 · IPO 2000

Sina is an online media company and MVAS provider in the People’s Republic of China and for the global Chinese communities MoreLess

Sina.com.cn is a premier online media platform that specializes in delivering extensive coverage of electronic sports (e-sports) events, live broadcasts, and in-depth industry analysis. Catering to a diverse audience, Sina.com.cn serves e-sports enthusiasts, professional gamers, and industry stakeholders who seek up-to-date information and insights into the rapidly evolving e-sports landscape. Operating primarily in the Chinese market, the platform provides real-time updates on major e-sports tournaments, including popular games such as DOTA2, League of Legends (LOL), and Counter-Strike: Global Offensive (CS:GO).

The business model of Sina.com.cn revolves around generating revenue through advertising, sponsorships, and partnerships with leading brands in the e-sports industry. By offering a rich blend of content, including live event coverage, player interviews, and expert commentary, the platform attracts a large and engaged user base, making it an attractive destination for advertisers and sponsors.

Sina.com.cn's success is driven by its ability to deliver high-quality, timely content that resonates with its audience, ensuring sustained user engagement and loyalty. The platform's comprehensive approach to e-sports coverage positions it as a key player in the digital media landscape, with a strong focus on innovation and user experience.

Keywords: e-sports, live broadcasts, industry analysis, DOTA2, League of Legends, CS:GO, advertising, sponsorships, Chinese market, digital media.

Valuation $120M
Revenue $2.51B
EBITDA $690M

Talent graph

Sina's talent

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Team profiled 53 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 13 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Where Sina has talent and traffic

Workforce by country
24 countries with
team presence
🇨🇳 China90.7%
🇺🇸 United States2.5%
🇮🇷 Iran1.9%
🇬🇧 United Kingdom0.6%
🇨🇦 Canada0.5%
Top 5 of 24 shown

Market sentiment

What the market is saying about Sina

An AI-synthesized read of the highest-engagement posts about Sina on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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