ShareThis

ShareThis is a technology company that provides data solutions by tracking global digital behavior across the open web. Founded in 2007 by David E. Goldberg and Tim Schigel, the company initially offered free social sharing widgets for websites, which allowed it to collect vast amounts of consumer interaction data. This data is sourced from a network of over 3 million global websites, capturing 18 billion monthly events from 1.5 billion unique users.

The company's business model is centered on transforming this raw, user-level behavioral data into structured insights for advertisers, marketers, and technology companies. By analyzing shares, clicks, and searches, ShareThis creates detailed audience segments and interest scores. These products are utilized for several key business objectives: targeted advertising, customer acquisition, personalization, and market analytics. Clients can access over 1,000 pre-built audience segments for immediate use on programmatic advertising platforms or request custom-built audiences. The company monetizes this by providing its data to clients for ad targeting, analytics, and customer acquisition.

Headquartered in Palo Alto, California, ShareThis has evolved under several leadership teams. In 2018, Dana Hayes Jr. was appointed CEO, bringing experience from roles at Acxiom and Tribune Interactive. The company operates under Predactiv and continues to develop new data products, such as the Atlas Global ID, to address the shift towards a cookieless digital advertising landscape.

Keywords: audience intelligence, behavioral data, consumer insights, ad targeting, data-as-a-service, programmatic advertising, audience segmentation, real-time data, intent data, market analytics, digital behavior, adtech, publisher tools, consumer interest, data enrichment, predictive analytics, B2B data, customer acquisition, data solutions, digital marketing intelligence