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Safewill

eCommerce & Marketplaces · Sydney, Australia · Founded 2019

Australia's highest rated Will-writing platform MoreLess

Safewill is an online platform that simplifies the process of creating legally valid wills. It caters to individuals who want to secure their end-of-life planning in a convenient and affordable manner. The company operates in the legal tech market, providing a much-needed digital solution to a traditionally complex and expensive process.

Safewill's business model is centered around providing a user-friendly platform where clients can create their wills at their own pace and in the comfort of their own homes. The platform guides users through the process, providing ample information to help them make informed decisions. Once a will is completed, it is reviewed by Safewill's legal team to ensure its validity, providing clients with peace of mind.

In addition to will creation, Safewill also offers the option to add a Power of Attorney, making it a comprehensive solution for end-of-life planning. The company charges a flat fee for its services, eliminating the uncertainty of variable legal costs.

Safewill's revenue is generated from these flat fees charged for the creation and review of wills and Power of Attorney documents. The company also offers the ability to update these documents as required, likely for an additional fee, providing a recurring revenue stream.

The company places a high emphasis on security, ensuring that clients' personal data is protected at all times using best-in-class measures.

Keywords: Online Will Creation, Legal Tech, End-of-Life Planning, User-Friendly, Affordable, Flat Fee, Power of Attorney, Secure, Data Protection, Legal Document Review.

Talent graph

Safewill's talent

Book a demo to see the people
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Safewill's cap table

Sourced from Dealroom's funding history.

Seed 1 investor entered at this stage
Salus Ventures
Series A 8 investors entered at this stage
Reinventure
Flying Fox Ventures
Carthona Capital
King River Capital
Geoff Lloyd
Ilan Israelstam
Larry Diamond
Alex Vynokur

Global footprint

Where Safewill has talent and traffic

Workforce by country
5 countries with
team presence
🇦🇺 Australia90.9%
🇬🇧 United Kingdom2.3%
🇮🇪 Ireland2.3%
🇻🇳 Vietnam2.3%
🇵🇰 Pakistan2.3%
5 countries shown

Market sentiment

What the market is saying about Safewill

An AI-synthesized read of the highest-engagement posts about Safewill on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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