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Rupeek

Fintech · Bengaluru, India · Founded 2015

India’s leading asset-backed, digital lending fintech platform MoreLess

Rupeek is an innovative financial services company specializing in online gold loans. Operating primarily in the Indian market, Rupeek serves individuals seeking quick and convenient access to credit by leveraging their gold assets. The company’s business model revolves around providing loans against gold jewelry, which are stored securely in bank vaults. Rupeek differentiates itself by offering the lowest interest rates in the market, minimal processing fees, and personalized customer support. Clients can apply for loans online, and Rupeek provides doorstep pickup and disbursal services, making the process highly convenient. The company generates revenue through interest on the loans and minimal processing fees. Rupeek ensures the security of both the gold and personal data of its clients by employing advanced encryption and security measures. The company’s target clients are individuals with urgent financial needs who possess gold assets. Rupeek’s branchless model allows it to operate efficiently and offer competitive rates.

Keywords: gold loans, online lending, low interest rates, doorstep service, secure storage, personalized support, minimal fees, branchless model, financial services, India.

Talent graph

Rupeek's talent

Book a demo to see the people
Team profiled 30 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

15 investors on Rupeek's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 3 investors entered at this stage
Accel
Bertelsmann India Investment
Elevation Capital
Series B+ 11 investors entered at this stage
Notable Capital
KB Investment
Tanglin Venture Partners
BTB Ventures
Vostok Emerging Finance
High Sage Investments
Gemini Investments
Lightbox Ventures
ZNL Ventures
360 ONE Asset
Blacksoil

Global footprint

Where Rupeek has talent and traffic

Workforce by country
6 countries with
team presence
🇮🇳 India97.9%
🇦🇪 United Arab Emirates0.1%
🇫🇷 France0.1%
🇺🇸 United States0.1%
🇵🇰 Pakistan0.1%
Top 5 of 6 shown

Market sentiment

What the market is saying about Rupeek

An AI-synthesized read of the highest-engagement posts about Rupeek on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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