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Plusgrade

Aviation · New York City, United States · Founded 2009

The market leading provider of upgrade solutions, a key segment of the fast-growing ancillary revenue and merchandising sector MoreLess

Plusgrade is a leading technology company specializing in upgrade solutions within the global travel industry. Their primary focus is on ancillary revenue and merchandising, which means they help travel companies make extra money by offering additional services to their customers. Plusgrade's main clients include airlines, cruise lines, and other travel service providers. These companies use Plusgrade's solutions to offer their passengers the chance to upgrade their seats, cabins, or other travel experiences for an additional fee.

The market Plusgrade operates in is highly competitive, but they have established themselves as a market leader. They have been recognized with several prestigious awards, including the Deloitte Technology Leadership award and have consistently been listed among North America's fastest-growing technology companies.

Plusgrade's business model revolves around providing a platform that integrates with their partners' existing systems. This platform allows travel companies to offer upgrade options to their customers, who can then bid or pay a fixed price for these upgrades. Plusgrade makes money by taking a percentage of the revenue generated from these upgrades. This model not only helps travel companies increase their revenue but also enhances customer satisfaction by providing a better travel experience.

In summary, Plusgrade is a key player in the travel industry's ancillary revenue sector, helping travel companies generate high-margin revenue through innovative upgrade solutions. Their success is built on strong partnerships, cutting-edge technology, and a focus on customer satisfaction.

Keywords: upgrade solutions, ancillary revenue, travel industry, airlines, cruise lines, customer satisfaction, high-margin revenue, technology platform, market leader, Deloitte award.

Talent graph

Plusgrade's talent

Book a demo to see the people
Team profiled 27 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Plusgrade's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
SCALE AI
Series B+ 4 investors entered at this stage
TA Associates
La Caisse
Novacap
General Atlantic

Global footprint

Where Plusgrade has talent and traffic

Workforce by country
16 countries with
team presence
🇨🇦 Canada80.5%
🇺🇸 United States6.7%
🇮🇱 Israel3%
🇸🇬 Singapore2.8%
🇬🇧 United Kingdom1.9%
Top 5 of 16 shown

Market sentiment

What the market is saying about Plusgrade

An AI-synthesized read of the highest-engagement posts about Plusgrade on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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