OrderMotion

OrderMotion, established in 1994, developed a software-as-a-service (SaaS) platform focused on direct-to-consumer (D2C) order management. The company provided a cloud-based solution for online merchants, retailers, and direct response marketers to manage and process customer orders across multiple channels. Its platform was designed to handle high-volume order processing, customer service management, analytics, and reporting without requiring clients to make significant upfront investments in software or infrastructure.

The core of OrderMotion's business was its on-demand order management software. This system offered features like distributed order management, multiple location fulfillment, and return merchandise authorization (RMA). It also specialized in more complex functionalities such as continuity and replenishment programs, which handle recurring orders and subscriptions. The software integrated with various e-commerce front-end tools like Demandware and Magento, serving a client base that included B2B, B2C, retail, and wholesale distribution businesses. By aggregating customer purchasing data, the platform aimed to help merchants improve retention and acquisition marketing.

A significant milestone in the company's history was its acquisition by NetSuite in May 2013. The acquisition was a strategic move for NetSuite to enhance its own cloud-based ERP and e-commerce offerings, particularly its SuiteCommerce platform. NetSuite sought to leverage OrderMotion's specialized expertise in order management to address the growing complexity of omnichannel retail, such as ship-to-store services and using retail stores as fulfillment centers. At the time of the acquisition, OrderMotion served over 180 merchants, including retailers like CPO Commerce Inc., JimmyJazz.com, and ArtBeads.com. The OrderMotion team, including its director of alliances, Robert Cohen, was integrated into NetSuite's operations to lead the order management services within the retail division.

Keywords: order management software, SaaS, direct-to-consumer, D2C, e-commerce, cloud-based, order processing, retail technology, multi-channel retail, inventory management, fulfillment, continuity programs, subscription management, NetSuite acquisition, B2C, B2B, wholesale distribution, return merchandise authorization, replenishment, customer retention marketing