O
On
eCommerce & Marketplaces · Zurich, Switzerland · Founded 2010 · IPO 2021
Running shoes with the first cushioning system that is only active when you need it MoreLess
On is a Swiss-based company that designs and markets athletic footwear and apparel. The company was founded in 2010 by former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti.
On's signature product is its line of running shoes, which feature a patented cushioning technology called CloudTec. This technology is designed to provide a soft landing and a firm takeoff, which the company claims helps to reduce muscle fatigue and prevent injuries. On also offers a range of other athletic footwear, including hiking shoes, tennis shoes, and everyday sneakers. In addition to footwear, On also sells a line of athletic apparel, including shorts, shirts, and jackets.
On's products are sold in over 50 countries through a network of retailers and distributors, as well as through the company's own website. The company has experienced rapid growth in recent years, and its products have become popular with both professional athletes and everyday consumers.
Keywords: running shoes, athletic apparel, footwear, CloudTec, performance, sportswear, Swiss brand, direct-to-consumer, retail, global.
Talent graph
On's talent
Source: Dealroom Talent Intelligence.
Investors
1 investor on On's cap table
Sourced from Dealroom's funding history.
Global footprint
Where On has talent and traffic
team presence
across markets
Patent intelligence
$12M patent portfolio · 38 active families
Where On concentrates vs peers
Each axis is a top-10 topic across On and its closest peers. #1 = 100, #10 = 10, absent = 0.
Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.
Market sentiment
What the market is saying about On
An AI-synthesized read of the highest-engagement posts about On on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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