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Novig

Fintech · New York City, United States · Founded 2021

Omission-free sports betting exchange that guarantees users the best odds by allowing them to bet directly against friends or the market, rather than against the house, making the betting experience… MoreLess

Novig is a revolutionary sports betting platform that aims to democratize the betting industry by giving bettors the power to set their own odds. Unlike traditional betting platforms that operate on a commission basis, Novig operates on an exchange model, eliminating the house edge and allowing bettors to keep all their winnings. This model is particularly appealing to high-frequency bettors and heavy hitters who are often subject to limits and lockouts on other platforms.

Novig serves a broad market of sports bettors, with a particular focus on those who are dissatisfied with the traditional betting model. The company operates in the sports betting market, which has seen significant growth in recent years, particularly in the United States following the legalization of sports betting in many states.

Novig's business model is unique in the industry. The company operates as an Internet Sports Betting Operator, but plans to transition to a full exchange model once it receives regulatory approval. This model will shift the industry's business model away from charging users indiscriminately to only charging the greatest winners on the platform. Until the new Exchange Regulations are passed, Novig will primarily generate revenue by operating as an Internal Market Maker.

In terms of security, Novig leverages the same infrastructure trusted by top trading firms and securities exchanges to ensure the security of users' information, bets, and payments. The company recently launched its first-of-its-kind commission-free sports betting app in Colorado and announced a partnership with Intelitics.

Keywords: Sports Betting, Exchange Model, No Commission, Set Your Own Odds, High-Frequency Bettors, Internet Sports Betting Operator, Internal Market Maker, Secure Infrastructure, Commission-Free App, Intelitics Partnership.

Talent graph

Novig's talent

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Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Novig's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 6 investors entered at this stage
Lux Capital
Innospark Ventures
Rebel Fund
Y Combinator
Unpopular Ventures
Joe Montana
Series A 7 investors entered at this stage
Forerunner Ventures
NFX
Gaingels
Perceptive Ventures
Pantera Capital
Makers Fund
Multicoin Capital

Global footprint

Where Novig has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States98%
🇨🇦 Canada2%
2 countries shown

Market sentiment

What the market is saying about Novig

An AI-synthesized read of the highest-engagement posts about Novig on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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