NewComLink

Originally founded as NewComLink in 2008 by Suneet Paul and Jim White, the company rebranded to Vyze in April 2016 to better reflect its expanded offerings. This strategic shift was accompanied by the appointment of Keith Nealon as CEO, who brought two decades of experience in scaling high-growth technology companies. Nealon, a graduate of Trinity College, University of Dublin, with a background in math and computer science, had previously held leadership roles at companies like Adaptive Insights and Eloqua.

Vyze operates as a cloud-based financial technology platform focused on the point-of-sale (POS) financing market, an opportunity estimated to be over $1.8 trillion in the U.S. alone. The company's business model centers on connecting retailers and manufacturers with a diverse network of lenders through a single API integration. This allows businesses to offer their customers a variety of financing options—such as installment loans and lease-to-own plans—directly at the point of sale, both online and in-store. By providing a spectrum of lenders, the platform aims to increase financing approval rates, reportedly reaching up to 90%, thereby helping merchants capture sales that might otherwise be lost. Revenue is generated through this intermediation between merchants, lenders, and consumers.

The core of Vyze's offering is its end-to-end technology platform that simplifies the complexity of managing multiple lending solutions. For its clients, which include top U.S. retailers, the key benefit is the ability to cater to a wider range of customer credit profiles without the significant investment and time required to build and maintain individual lender relationships. This integrated approach provides a more seamless checkout experience for shoppers. The company's trajectory culminated in its acquisition by Mastercard in April 2019, a move designed to enhance Mastercard's ability to empower banks and lending partners in the growing retail financing sector.

Keywords: point-of-sale financing, retail financing, consumer credit, fintech, lending marketplace, API integration, merchant services, customer financing, lease-to-own, installment loans, buy now pay later, e-commerce finance, in-store financing, credit technology, POS credit, alternative lending, financial technology, Mastercard acquisition, Keith Nealon, Suneet Paul, Jim White