MediSafe

MediSafe emerged in the digital health sector in August 2012, founded by brothers Omri and Rotem Shor. The catalyst for the company's creation was a personal family health crisis where their father, a diabetic, accidentally administered a double dose of insulin. This event highlighted the widespread problem of medication non-adherence, prompting the brothers to develop a technological solution. Omri Shor, with a background in business and marketing, and Rotem Shor, a software developer, combined their expertise to address this challenge. They were raised in an entrepreneurial household, which fostered their drive to create MediSafe.

The company operates a medication engagement platform designed to help patients manage their treatment journeys. Initially focused on a direct-to-consumer mobile app, MediSafe has since evolved its business model to primarily target the B2B market. Its main clients are pharmaceutical companies, healthcare providers, and payers who license the platform. Revenue is generated through these B2B partnerships, including licensing fees and value-based models where MediSafe's compensation is linked to improved patient medication adherence. The company also generates revenue by providing anonymized, aggregated data insights to its pharmaceutical partners.

The core of MediSafe's offering is a cloud-synced mobile application that provides personalized medication reminders, dose tracking, and educational content. The platform uses machine learning and behavioral science to deliver personalized interventions and support to users. Key features include Just-in-Time-Interventions (JITI™), a Care Integration Engine, and Medisafe Maestro, which facilitates rapid deployment for partners. The platform also fosters collaboration by allowing users to share adherence data with caregivers and healthcare providers. Having surpassed 10 million users and managed over 4 billion dose reminders by 2022, the company has demonstrated significant user traction. The platform's effectiveness is further validated by its high user ratings and top rankings in multiple industry studies.

Keywords: medication adherence, digital health, patient engagement, pharmaceutical solutions, mHealth, medication management, digital therapeutics, patient support, health data analytics, care coordination