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Linio

eCommerce & Marketplaces · Mexico City, Mexico · Founded 2012

Online store with a variety of products in Latam MoreLess

Linio is a prominent ecommerce platform operating in Latin America, providing a marketplace for international sellers to reach a vast audience across Mexico, Colombia, Chile, and Peru. The company serves a diverse range of clients, including small businesses and large enterprises, by offering an intuitive and risk-free platform to sell products online. Linio's business model is based on a B2C (business-to-consumer) approach, where sellers can list their products on the platform, and Linio facilitates the transaction between the seller and the buyer. The company generates revenue through transaction fees and additional services offered to sellers, such as premium listings and advertising options. Linio's market is characterized by rapid growth in internet users, with over 163 million current users expected to double in the coming years. The platform emphasizes customer privacy and provides robust support to sellers, including onboarding and training through its Seller Center. By leveraging its extensive reach and user-friendly interface, Linio aims to be the go-to marketplace for international sellers looking to expand their presence in Latin America.

Keywords: ecommerce, Latin America, marketplace, international sellers, B2C, transaction fees, customer privacy, onboarding, Seller Center, rapid growth.

Talent graph

Linio's talent

Book a demo to see the people
Team profiled 102 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Linio's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 5 investors entered at this stage
HV Capital
Cusp Capital
Summit Partners
Access Industries
Northgate Capital
Series B+ 5 investors entered at this stage
Kinnevik
JP Morgan
Rocket Internet
Latin Idea Ventures
LIV Capital

Global footprint

Where Linio has talent and traffic

Workforce by country
12 countries with
team presence
🇲🇽 Mexico44.1%
🇨🇴 Colombia27.1%
🇻🇪 Venezuela12.7%
🇵🇪 Peru9.6%
🇦🇷 Argentina1.3%
Top 5 of 12 shown

Market sentiment

What the market is saying about Linio

An AI-synthesized read of the highest-engagement posts about Linio on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Linio on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.