Product Reports Resources Pricing Login Book a demo

Karma

Fintech · Tel Aviv-Yafo, Israel · Founded 2014

Karma's mission is to help Millennials maximize their money while saving them time as they shop online MoreLess

Karma is a shopping assistant that operates as a browser extension and mobile app. The tool aims to simplify the online shopping process for its users by integrating several features into one platform.

When a user shops online, Karma automatically searches for and applies the best available coupons and discount codes at checkout. It also provides price and stock notifications for saved items, alerting users when a product's price drops or when it comes back in stock. The platform includes a feature that allows users to earn cashback on their purchases from participating retailers.

Karma's business model is based on affiliate commissions. The company earns a percentage of the sales made through its platform from its partner stores. This model allows the service to be free for users while generating revenue from the transactions it facilitates.

Keywords: shopping assistant, browser extension, coupon codes, price alerts, cashback rewards, affiliate marketing, e-commerce tool, online shopping, price tracking, discount finder

Valuation $100–250M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Karma and the history behind them.

Talent graph

Karma's talent

Book a demo to see the people
Team profiled 12 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Karma's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Wadi Ventures
AltaIR Capital
Series A 3 investors entered at this stage
Target Global
NFX
MoreTech Ventures

Global footprint

Where Karma has talent and traffic

Workforce by country
🇮🇱 Israel · Tel Aviv-Yafo HQ
Book a demo for the full country breakdown

Market sentiment

What the market is saying about Karma

An AI-synthesized read of the highest-engagement posts about Karma on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Karma on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.