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Insta360

Consumer Services · Shenzhen, China · Founded 2014

Insta360 is a professional intelligent technology company MoreLess

Insta360 is a leading innovator in the action camera market, specializing in 360-degree cameras that cater to both amateur and professional content creators. The company operates in the consumer electronics and digital imaging sectors, providing high-quality cameras designed for a variety of activities including biking, motorcycling, snowboarding, and underwater photography. Insta360's business model revolves around the sale of its hardware products, complemented by proprietary software that enhances the user experience through advanced editing capabilities. Revenue is primarily generated through direct sales on their website and through various retail partners globally. The company serves a diverse client base ranging from individual consumers to professional videographers and enterprises that utilize their technology for specialized applications like LiDAR mapping. Insta360 continues to innovate with new product releases and software updates, maintaining a competitive edge in the rapidly evolving digital imaging market.

Keywords: 360-degree cameras, action cameras, content creation, digital imaging, consumer electronics, advanced editing, biking cameras, motorcycling cameras, underwater photography, LiDAR mapping.

Valuation $2.5–5B
Revenue $1–5B
Headcount 500–1k
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Insta360 and the history behind them.

Talent graph

Insta360's talent

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Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Insta360's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
IDG Ventures
Series A 3 investors entered at this stage
Qiming Venture Partners
Xunlei
Frees Fund
Series B+ 1 investor entered at this stage

Global footprint

Where Insta360 has talent and traffic

Workforce by country
24 countries with
team presence
🇨🇳 China56.1%
🇺🇸 United States17.5%
🇭🇰 Hong Kong6.2%
🇩🇪 Germany3%
🇫🇷 France2.5%
Top 5 of 24 shown

Market sentiment

What the market is saying about Insta360

An AI-synthesized read of the highest-engagement posts about Insta360 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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