Improvado

Improvado operates as a marketing analytics and intelligence platform, offering an end-to-end, no-code solution for data aggregation and revenue analytics. Founded in 2015 by CEO Daniel Kravtsov, the company emerged from his experience running a trading desk and identifying a critical pain point among digital media agencies and businesses: the manual and cumbersome nature of reporting and monitoring digital ad campaigns. This insight led to the creation of a platform designed to simplify this process for marketers. Over his 15-year career as a serial entrepreneur, Kravtsov has built four startups, two of which resulted in successful exits, bringing strong algorithmic and analytical skills to the company's foundation.

The company's primary service is a cloud-based ETL (extract, transform, load) platform that automates the process of gathering marketing data. It integrates with over 500 marketing and sales-specific sources, including social media, CRMs, paid ads, and email marketing platforms. This allows clients to consolidate all their data into a single, centralized location for analysis without needing developer resources. The platform serves medium to large-scale enterprises and marketing agencies across various sectors like e-commerce, finance, technology, healthcare, and education. Revenue is generated through a subscription-based model with tiered plans (Growth, Advanced, Enterprise) and customized pricing, often requiring engagement with the sales team for a tailored quote. Improvado also offers customization services, training, and consultation as additional revenue streams.

Improvado's product provides customizable dashboards and reporting features, allowing users to track key performance indicators and visualize data in real-time. It enables data extraction at granular levels such as geo, ad, keyword, or campaign, and normalizes the data into readable metrics. A key feature is its AI-powered analytics tool, which allows users to query their marketing data using natural language, translating requests into SQL queries for instant insights. The platform aims to free up developer resources from tasks like creating interfaces, maintaining databases, and normalizing data. Since its inception, Improvado has raised a total of $33 million, including a $22 million Series A round in May 2022 led by Updata Partners, and has a post-money valuation of $100 million as of June 2022.

Keywords: marketing analytics, data aggregation, ETL platform, revenue intelligence, marketing reporting, data integration, business intelligence, marketing ROI, ad campaign analysis, no-code platform, data visualization, marketing data pipeline, sales intelligence, martech, Daniel Kravtsov, data transformation, real-time reporting, customizable dashboards, cross-channel analytics, marketing attribution