Product Reports Resources Pricing Login Book a demo

Illumix

Marketing · Redwood City, United States · Founded 2017

Spatial AI technology for augmented reality, mapping and real-world digital interactions MoreLess

Illumix is a dynamic startup specializing in augmented reality (AR) technology, blending high-quality gaming practices with advanced research in computer vision, deep learning, and mobile AR. The company is renowned for powering one of the most successful AR games to date, showcasing its capability to merge digital experiences with the real world. Illumix operates primarily in the entertainment and e-commerce sectors, serving clients ranging from individual consumers to large brands looking to enhance their digital engagement strategies.

The company’s business model revolves around creating and licensing AR platforms and experiences. By hosting millions of users each month, Illumix generates revenue through a combination of direct consumer sales, partnerships with major brands, and licensing its technology to other businesses. This approach allows them to monetize both their proprietary AR games and the underlying technology that powers these immersive experiences.

Illumix’s market is broad, encompassing both the entertainment industry and the rapidly growing e-commerce sector. In entertainment, they provide interactive gaming experiences that captivate users and drive engagement. In e-commerce, their AR solutions enable consumers to interact with products in a more personalized and engaging way, moving beyond passive browsing to active participation.

The company boasts a team of industry veterans and top academic researchers, ensuring that their products are at the forefront of innovation. Their participation in the Disney Accelerator program highlights their commitment to excellence and their ability to create "magic" through technology.

In summary, Illumix is a cutting-edge AR company that combines top-tier gaming practices with advanced research to create immersive digital experiences. They serve a diverse client base in the entertainment and e-commerce markets, generating revenue through consumer sales, brand partnerships, and technology licensing.

Keywords: Augmented Reality, Gaming, E-commerce, Digital Experience, Computer Vision, Deep Learning, Mobile AR, Interactive, Innovation, Technology Licensing.

Valuation $100–250M
Revenue $1–10M
Headcount <100
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Illumix and the history behind them.

Talent graph

Illumix's talent

Book a demo to see the people
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on Illumix's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 11 investors entered at this stage
Northstar Ventures
Hotspur Capital
OpenView Venture Partners
Mark Cuban
Henry Kravis
Visible Ventures
RW3 Ventures
Sony Innovation Fund
Matthew Ball
Xavier Niel
LightShed Ventures

Global footprint

Where Illumix has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States90%
🇨🇿 Czech Republic10%
2 countries shown

Market sentiment

What the market is saying about Illumix

An AI-synthesized read of the highest-engagement posts about Illumix on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Illumix on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.