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GroundTruth

Marketing · New York City, United States · Founded 2009

Leading location technology company that drives results with real-world data MoreLess

GroundTruth provides location-based data and insights that help businesses enhance their marketing strategies and understand consumer behavior. Utilizing advanced technology and data analytics, GroundTruth offers solutions that enable businesses to leverage location intelligence for better decision-making.

By integrating a variety of data sources, including mobile and GPS data, GroundTruth helps businesses understand where their customers are, how they move, and what drives their decisions. This information is crucial for optimizing marketing campaigns, improving customer engagement, and increasing overall business performance.

GroundTruth’s platform offers tools for analyzing foot traffic, targeting specific demographics, and measuring the effectiveness of marketing efforts in real-time. Their solutions are designed to help businesses of all sizes utilize location data to gain a competitive edge and achieve their strategic objectives.

Talent graph

GroundTruth's talent

Book a demo to see the people
Team profiled 49 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on GroundTruth's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Tech Coast Angels
Series A 4 investors entered at this stage
Softbank Capital
Palisades Growth Capital
Sorrento Ventures
Emergence
Series B+ 3 investors entered at this stage

Global footprint

Where GroundTruth has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States48.7%
🇮🇳 India48.3%
🇨🇦 Canada1.1%
🇿🇦 South Africa0.4%
🇨🇳 China0.4%
Top 5 of 6 shown

Market sentiment

What the market is saying about GroundTruth

An AI-synthesized read of the highest-engagement posts about GroundTruth on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See GroundTruth on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.