Certinia (Formerly FinancialForce)

FinancialForce is a dynamic company that specializes in providing cloud-based Enterprise Resource Planning (ERP) and Professional Services Automation (PSA) solutions. Operating primarily within the technology and professional services sectors, FinancialForce serves a diverse range of clients, from small businesses to large enterprises, who are looking to streamline their operations and improve their service delivery.

The company leverages the Salesforce platform to offer a unified solution that integrates various business functions, such as finance, sales, and services. This integration helps clients manage their operations more efficiently, ensuring that projects are delivered on time and within budget. FinancialForce's ERP system is designed to be customer-centric, meaning it focuses on enhancing the customer experience by providing tools that help businesses understand which customers are most profitable and how to serve them better.

FinancialForce makes money through a subscription-based business model. Clients pay a recurring fee to access the software and receive ongoing support and updates. Additionally, the company offers professional services, including virtual instructor-led training and project-based training, to help clients maximize the value of their investment.

The market FinancialForce operates in is highly competitive, with a focus on high-growth technology and IT services. The company differentiates itself by being the only modern ERP and PSA solution that is native to the Salesforce platform, providing a seamless experience for users who are already familiar with Salesforce.

FinancialForce is committed to customer success, offering proactive support and a thriving ecosystem of partners to complement its solutions. This customer-centric approach has helped the company build a strong reputation and a loyal client base.

In summary, FinancialForce is a leading provider of cloud-based ERP and PSA solutions, designed to help businesses streamline their operations and improve service delivery, all while being deeply integrated with the Salesforce platform.

Keywords: ERP, PSA, Salesforce, cloud-based, professional services, customer-centric, subscription model, high-growth, IT services, integration.