Elastra

Elastra Corporation, founded in 2007 by Kirill Sheynkman, operated in the cloud computing sector from its headquarters in San Francisco, United States. The company positioned itself as a cloud governance platform, providing software that enabled enterprises to design, deploy, and manage application systems across both public and private cloud environments. Elastra's technology allowed IT organizations to model and provision application infrastructure, automate changes, and enforce IT policy rules, which aimed to deliver faster application deployment, better resource utilization, and improved IT governance.

The company's product suite included the Elastra Enterprise Cloud Server and a version specifically for Amazon Web Services, indicating a strategy to cater to different enterprise needs, from internal virtualized clouds to external public clouds. Their offerings included 'Elastic Computing,' a solution for database and application infrastructure, and 'Cloud Server,' a managed stack for application servers and databases. This suggests a business model centered on providing tools for managing the complexities of a multi-cloud strategy. Elastra's revenue model was based on variable pricing depending on the usage of its resources.

From a funding perspective, Elastra secured a total of $14.6 million over two rounds. The initial funding round occurred on August 15, 2007. This was followed by a significant Series B round on August 4, 2008, which raised $12 million. This later round saw participation from notable investors including Bay Partners, Amazon, and HWVP, signaling strong early-stage confidence from key players in the technology and investment communities. Despite this initial backing and a clear value proposition in the nascent cloud management market, the company is now considered deadpooled.

Keywords: cloud governance, multi-cloud management, application infrastructure, IT automation, cloud policy enforcement, infrastructure as code, database management, application deployment, private cloud, public cloud, enterprise software, cloud computing services, IT governance, resource utilization, virtualized infrastructure, Kirill Sheynkman, Bay Partners, Amazon investment, HWVP, deadpooled startup