DataSnipper

DataSnipper is an intelligent automation platform designed to operate natively within Microsoft Excel, targeting audit and finance professionals. The company was founded in December 2017 in Amsterdam by Maarten Alblas, Jonas Ruyter, and Kai Bakker. The founding story began when a friend working in audit at KPMG expressed frustration over the manual, repetitive nature of his work, which involved cross-checking hundreds of line items in spreadsheets against source documents like invoices and bank statements. This inspired the founders—Alblas, a coder from an AI consultancy; Ruyter, who had a background in tech sales; and Bakker, a software engineer—to develop a tool to automate these tedious processes. Initially bootstrapped, the company gained early traction with mid-tier Dutch accounting firms before securing enterprise contracts with Deloitte and EY in the Netherlands around 2020. This validation fueled rapid word-of-mouth growth within the global audit community. The business operates on a subscription-based SaaS model, with revenue generated from seat-based annual recurring revenue (ARR) subscriptions. Pricing is tiered for different scales of operation, from small practices to large enterprises. The platform serves a broad client base, including all four major accounting firms (Deloitte, PwC, EY, and KPMG), Fortune 500 companies, and government agencies across 175 countries. DataSnipper’s core product is an Excel add-in that automates tasks such as data extraction, document matching, and cross-referencing. Its features allow users to "snip" data from PDFs and other documents directly into Excel cells, creating a clickable link back to the source for a clear audit trail. The platform uses AI and Optical Character Recognition (OCR) to automate the verification of financial data, supporting over 70 languages. Key functionalities include 'Table Snip' for extracting tabular data, 'Document Matching' for reconciling large volumes of documents, and 'Financial Statement Check' for verifying mathematical accuracy. In 2025, the company launched 'DocuMine,' a generative AI tool for querying document sets directly within Excel. The platform is designed to reduce manual work, increase efficiency, and allow professionals to focus on higher-value analysis and judgment. The company experienced significant growth, reaching $45 million in ARR in 2023. It secured its first major funding with a Series A round from Insight Partners in September 2022, which facilitated its expansion into the U.S. and the opening of a New York office. A subsequent $100 million Series B round led by Index Ventures in February 2024 valued the company at $1 billion. While the founders remain active in strategy and product development, they appointed Vidya Peters as CEO to lead the company's scaling efforts. DataSnipper has also grown through acquisition, purchasing the U.S.-based company UpLink to enhance its product offerings. Keywords: intelligent automation, audit automation, financial technology, Excel add-in, data extraction, audit trail, document matching, data reconciliation, OCR, SaaS, B2B, accounting software, finance automation, compliance, risk management, test of details, internal controls, financial reporting, data verification, workflow automation, AI in finance, RegTech, professional services automation, Big Four, financial statement analysis