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Carma

Transportation · Sydney, Australia · Founded 2021

Fully digital used car dealership, offering a large range of quality pre-owned vehicles at fixed prices, delivered to the home MoreLess

Carma is an Australian-based startup operating in the used car market. The company offers an online platform for customers to browse and purchase pre-owned vehicles. The business model is unique as Carma owns all the cars it sells, ensuring a high level of quality control. The cars are meticulously selected by experts, undergo rigorous checks, and are reconditioned before being listed for sale.

Carma caters to a wide range of customers, offering various car models from hatchbacks and hybrids to 4x4s. The company's competitive pricing and flexible payment options, including financing, make it an attractive choice for customers looking for value and convenience.

In addition to selling cars, Carma also provides value-added services such as a complimentary 12-month NRMA Roadside Assistance membership or an option to purchase extended coverage. This includes a minimum of 3 years roadside assistance, further enhancing customer peace of mind.

Carma's business model is primarily transactional, with revenue generated from the sale of pre-owned cars. The company's commitment to quality and customer service, as evidenced by positive customer testimonials, positions it well in the competitive used car market.

Keywords: Online Car Sales, Pre-owned Vehicles, Quality Control, Competitive Pricing, Flexible Financing, Value-added Services, Roadside Assistance, Customer Service, Australian Market, Used Car Market.

Valuation $50–100M
Revenue $50–100M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Carma and the history behind them.

Talent graph

Carma's talent

Book a demo to see the people
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Carma's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 9 investors entered at this stage
General Catalyst
Entrée Capital
Terrace Tower Group
Canvas Ventures
Buildkite
Five V Capital
BigCommerce
Avenir Growth Capital
Regal Funds Management

Global footprint

Where Carma has talent and traffic

Workforce by country
4 countries with
team presence
🇦🇺 Australia95.5%
🇬🇧 United Kingdom2.3%
🇻🇳 Vietnam1.1%
🇩🇪 Germany1.1%
4 countries shown

Market sentiment

What the market is saying about Carma

An AI-synthesized read of the highest-engagement posts about Carma on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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