Britive

Britive is a cloud-native privileged access management (CPAM) platform designed to secure identities and permissions across multi-cloud and hybrid environments. Founded in 2018 by Art Poghosyan, Alex Gudanis, and Sameer Hiremath, the company is headquartered in Glendale, California. The founders, with over two decades of experience in the Identity and Access Management (IAM) industry, recognized that the shift to cloud technologies presented significant security risks due to the proliferation of identities and permissions. Their prior venture, an IAM consulting firm named Advancive, was acquired by Optiv Security in 2016, an experience that provided deep insights into the shortcomings of traditional on-premise security solutions in a cloud-centric world.

The company operates on a subscription-based SaaS model, with pricing determined by the number of users and managed platforms. Britive serves security-conscious organizations, including Fortune 100 and 500 enterprises in sectors like finance, media, automotive, and technology, with clients such as The Gap Inc., Toyota, and Forbes. Britive has raised a total of $36 million through several funding rounds, including a $5.4 million seed round in 2020, a $10 million Series A in 2021, and a $20.5 million Series B in March 2023. Key investors include Crosslink Capital, Upfront Ventures, Pelion Venture Partners, and Liberty Global Ventures.

The core of Britive's platform is its patented just-in-time (JIT) access and ephemeral permissions technology. This approach eliminates the security risks of "standing privileges"—persistent, always-on access rights—by dynamically granting and automatically revoking permissions only for the duration they are needed. This ensures a Zero Standing Privileges (ZSP) environment. The agent-less, proxy-less platform provides a unified control plane for managing all identities—human, non-human, and AI agents—across diverse infrastructures, including AWS, Azure, Google Cloud, and SaaS applications like Salesforce and Snowflake. Key features include self-service access requests through its Access Builder, secrets management, and seamless integration with DevOps workflows and CI/CD pipelines via its open-source CLI tool, PyBritive. The platform simplifies compliance with regulations such as SOC 2, PCI, and NYDFS by providing automated, auditable logs and centralized visibility.

Keywords: cloud privileged access management, CPAM, just-in-time access, JIT, ephemeral permissions, Zero Standing Privileges, ZSP, multi-cloud security, identity and access management, IAM, cloud identity security, Zero Trust, API-first security, dynamic access control, non-human identity management, secrets management, DevOps security, DevSecOps, cloud compliance, automated governance, cross-cloud visibility, access policy enforcement, SaaS security, cloud infrastructure security, identity governance, Art Poghosyan, Alex Gudanis, Sameer Hiremath