Brik

BRIK is a fast-growing B2B industrial materials technology startup based in Indonesia, focused on transforming the traditional construction and industrial supply chains. The company develops proprietary next-generation industrial materials—including green concrete, heat-reduction paints, and other eco-efficient solutions—under brands like BRIK Mix, PaintPro, BRIK Werks, and Hella.

In addition to its R&D capabilities, BRIK operates both first-party (1P) and third-party (3P) distribution channels, cutting out middlemen to sell directly to business end-users. This direct-to-user approach enables faster delivery, better pricing, and stronger relationships across Indonesia’s growing industrial base.

BRIK’s mission is to modernize the industrial materials sector by combining sustainability, technology, and supply chain efficiency. It is supported by top global investors such as Accel, B Capital, AC Ventures, Northstar, and others, and is led by a high-caliber founding team aiming to scale the company profitably across Southeast Asia.

Keywords: industrial tech, B2B materials, green concrete, heat-reduction paint, construction innovation, Indonesia, supply chain, direct-to-user, sustainable materials, distribution efficiency