Anyword

Anyword is a technology company offering an AI-powered copywriting platform designed to help marketers create effective content that drives sales. Founded in 2013 by Yaniv Makover, Adam Habari, and Omer Rabin, the company was originally named Keywee Inc. and was based in New York. Makover, the CEO, has a background in Computer Science, machine learning, and Natural Language Processing (NLP), which formed the technological foundation of the company. The initial concept, Keywee, focused on helping publishers acquire readers by optimizing social media ad campaigns. An early experiment with Google's BERT model revealed the potential for AI in generating high-performing ad copy, leading to a strategic pivot.

In March 2021, the company rebranded as Anyword, launching its AI copywriting platform as the primary offering. This platform is built for marketing teams to generate, optimize, and analyze marketing text for websites, social media, emails, and ads. Anyword's key differentiator is its Predictive Performance Score, a feature that rates generated copy on a scale of 0-100 to forecast its conversion potential before publication. This scoring system is trained on billions of marketing data points and helps users select the most effective messaging for specific audience demographics, eliminating guesswork and the need for extensive A/B testing. The platform also allows users to train the AI on their own brand voice to ensure consistency and can integrate with tools like ChatGPT, Google Docs, and Notion.

Anyword operates on a subscription-based business model, offering several pricing tiers including Starter, Data-Driven, Business, and custom Enterprise plans, with options for monthly or annual billing. The business has seen significant growth, raising a total of $30.1 million over two funding rounds. A Series A round in 2015 brought in $9.1 million, followed by a $21 million Series B round in November 2021, led by Innovation Endeavors. The company serves over a million marketers and counts major companies like Red Bull, The New York Times, and the BBC among its clients.

Keywords: AI copywriting, predictive analytics, performance marketing, content generation, marketing technology, natural language processing, conversion rate optimization, ad copy, email marketing, social media marketing, brand voice, content intelligence, data-driven marketing, generative AI, ROAS optimization, A/B testing, marketing automation, language optimization, Yaniv Makover