Amadesa

Founded in 2005 by Guy Bashan and Avi Kedmi, Amadesa operated from Ramat Gan, Israel, as a provider of website optimization technologies. The company secured total funding of up to $16.4 million from notable venture capital firms, including Viola Ventures and Gemini Israel Ventures, to fuel its growth and product development.

Amadesa's business was centered on a Software-as-a-Service (SaaS) model, targeting online businesses seeking to improve customer engagement and marketing return on investment. The core of its offering was the Amadesa Customer Experience Suite™, a platform designed to deliver personalized web experiences. This suite provided a range of tools for A/B and multivariate testing, automated content delivery, and segment testing, which allowed clients to optimize their websites for higher conversion rates and revenue. The technology was built on machine-learning predictive modeling to dynamically tailor website content to individual users.

The company's trajectory culminated in its acquisition by LivePerson, a publicly traded developer of chat and content solutions, on May 31, 2012. This strategic acquisition integrated Amadesa's sophisticated testing and personalization capabilities into LivePerson's broader suite of digital engagement products.

Keywords: Amadesa, website personalization, customer experience management, SaaS, multivariate testing, A/B testing, content delivery, conversion rate optimization, LivePerson acquisition, Guy Bashan, Avi Kedmi, marketing technology, customer targeting, predictive modeling, web analytics, Viola Ventures, Gemini Israel Ventures, digital engagement, online business optimization