Alice

Alice (formerly ActiveFence) is an enterprise AI security, safety and trust company founded in 2018 by Noam Schwartz, Iftach Orr, Alon Porat and Eyal Dykan. It helps AI labs, enterprises and technology platforms test and secure models, agents and applications before and after production. Its capabilities include red teaming, adversarial intelligence, runtime guardrails, threat detection, adversarial training data and continuous monitoring for risks such as jailbreaks, prompt injection, data leakage and harmful behavior. Alice’s Rabbit Hole intelligence is built from real-world abuse patterns observed across online platforms. The company rebranded from ActiveFence to Alice in 2026 and is headquartered in New York.