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AlertMe

Energy · Ingleby Barwick, United Kingdom · Founded 2006

Cloud-based home automation and energy management platform MoreLess

AlertMe was a smart technology company founded in Cambridge, UK, in 2006 by Pilgrim Beart and Adrian Critchlow. Critchlow, a seasoned technology entrepreneur, had prior success with booking.com. Beart had a background in founding several technology start-ups in Cambridge. The company specialized in home automation and energy monitoring systems, developing both hardware and software to help users manage their home energy consumption remotely.

The core of AlertMe's offering was a cloud-based platform and a home hub that used Zigbee technology to communicate with various in-home devices, such as smart plugs and thermostats. This allowed users to monitor and control services like energy use, heating, and home security via the internet or a smartphone application. The platform was designed to be open and expandable, enabling the integration of third-party devices. One of its key features was the use of Non-Intrusive Load Monitoring to analyze customer data and provide energy-saving recommendations.

AlertMe's business model focused on forming strategic partnerships with major companies in the utility, telecommunications, and retail sectors. Notable partners included British Gas in the UK and Lowe's in the United States. In October 2010, British Gas's parent company, Centrica, acquired a 15.96% stake in AlertMe for £5.7 million and signed a commercial agreement to deploy its products. This partnership was crucial, as AlertMe's platform became the foundation for British Gas's Hive Active Heating service.

On February 13, 2015, British Gas announced its acquisition of the entire AlertMe business in a deal that valued the company at approximately £65 million. The acquisition gave British Gas full control over the technology platform, development capabilities, and patent portfolio. Following the acquisition, in April 2016, AlertMe was renamed Centrica Connected Home Limited.

Keywords: home automation, energy management, smart home, IoT platform, energy monitoring, Zigbee, connected home, remote heating control, smart security, Centrica Connected Home

Valuation $100–500M
Revenue $50–100M
Headcount <100
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for AlertMe and the history behind them.

Talent graph

AlertMe's talent

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Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

4 investors on AlertMe's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Index Ventures
VantagePoint Capital Partners
Bregal Energy
Series B+ 1 investor entered at this stage
British Gas

Global footprint

Where AlertMe has talent and traffic

Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom66.7%
🇺🇸 United States33.3%
2 countries shown

Market sentiment

What the market is saying about AlertMe

An AI-synthesized read of the highest-engagement posts about AlertMe on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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