Adevinta

Adevinta, a company with roots in Schibsted, a Norwegian media group, was established as a separate entity following its spin-off in 2019. The company operates a portfolio of online classifieds marketplaces across multiple countries. Its journey began when Schibsted started investing in online classifieds in the late 1990s, eventually building a significant global presence that was later consolidated under the Adevinta brand. A major milestone in its history was the acquisition of eBay's Classifieds Group in a deal valued at approximately $9.2 billion, a transaction that was completed in 2021. This strategic move significantly expanded Adevinta's global footprint, particularly in markets like Germany and Canada. The company's leadership has seen changes, with Antoine Jouteau serving as CEO.

The core of Adevinta's business is providing digital marketplaces where users can buy and sell goods and services. The company's portfolio is diverse, spanning several key verticals including real estate, automotive, and general goods. Its platforms cater to a broad user base, from individual consumers to professional advertisers and small businesses. The business model is primarily based on revenue generated from these professional advertisers, alongside other value-added services offered to users to enhance their listings' visibility and success. Adevinta operates well-known local brands such as leboncoin in France, mobile.de in Germany, and Fotocasa and InfoJobs in Spain, among others in its extensive network.

Each platform within the Adevinta ecosystem is tailored to its specific local market, offering a user-friendly interface for posting and browsing listings. For instance, mobile.de is a leading online vehicle market in Germany, while leboncoin serves as a comprehensive marketplace for a wide array of goods, services, and job postings in France. These platforms provide features that facilitate secure transactions and communication between buyers and sellers. Following a period as a publicly traded company on the Oslo Stock Exchange, Adevinta was acquired in late 2023 by a consortium of investors led by Permira and Blackstone, which led to its delisting in 2024.

Keywords: online classifieds, digital marketplaces, automotive marketplace, real estate classifieds, general goods, peer-to-peer commerce, online advertising, international markets, e-commerce, second-hand goods